Toyota unveils 2025 Camry with All-Hybrid powertrain, targets sedan segment.

Toyota has revealed the 2025 Camry, featuring an all-hybrid powertrain, as the automaker aims to compete in a segment that has seen limited participation from Detroit brands, except for General Motors’ Chevrolet Malibu. The new Camry will enter a market alongside a few remaining sedans, including the Honda Accord, Hyundai Sonata, and Tesla’s all-electric Model 3, amidst a landscape dominated by compact and midsize SUVs.

The California market, a key region for Toyota, witnessed the Tesla Model 3 outselling the Camry during the first nine months of 2023, underlining the evolving dynamics in the automotive industry.

While pricing and fuel-efficiency details for the 2025 Camry were not disclosed, the model is set to hit showrooms next spring. Currently, the cheapest Camry hybrid model is priced approximately $2,400 higher than the most affordable combustion Camry.

Toyota’s hybrid powertrains typically carry a premium of $1,500 to $2,000 over combustion models, reflecting the perceived value of the hybrid technology. The existing Camry hybrid boasts a combined city and highway fuel efficiency rating of 52 miles per gallon, compared to the 32-mpg rating for the conventional four-cylinder Camry. This efficiency translates to an annual fuel cost savings of $650 compared to the combustion model, according to U.S. government fuel economy data.

This move aligns with Toyota’s broader strategy of embracing hybrid powertrains, as seen previously with the Sienna minivan, which was transitioned entirely to a hybrid powertrain approach. The Sienna has experienced notable success, becoming the company’s second-fastest turning vehicle and attracting the highest number of reservations, highlighting the growing interest in hybrid technology among consumers.