Jack McCollough and Lazaro Hernandez, the renowned design duo behind Proenza Schouler, have been announced as the new creative directors of Loewe, the Spanish luxury fashion house. Their appointment will officially commence on April 7, succeeding Jonathan Anderson, whose transformative 11-year tenure elevated Loewe into a global powerhouse with reported annual revenues exceeding $1.5 billion.
Known for their signature American aesthetic since founding Proenza Schouler in 2002, McCollough and Hernandez will relocate from New York City to Paris, where Loewe’s creative offices are based. Additionally, they will maintain a close connection to Madrid, paying homage to Loewe’s heritage as a leather goods maker that once served the Spanish royal family.
Proenza Schouler gained acclaim for its downtown-chic style, drawing inspiration from cultural icons like artists Helen Frankenthaler and John Currin, filmmaker Harmony Korine, and singer Annie Lennox. While the PS1 bag was a breakout success, the brand continued to introduce sculptural yet refined accessories, including ruched totes and crescent-moon wristlets.
“We are incredibly honored to join Loewe, a house whose values and mission resonate deeply with ours,” McCollough and Hernandez expressed in a statement. They also conveyed their excitement to uphold Loewe’s legacy of craftsmanship, further enriched by Anderson’s creative leadership.