Amid the persistent economic crisis, Pak Suzuki Motor Company (PSMC) finds itself in a challenging predicament. Insufficient inventory has led to the suspension of motorcycle assembly operations until August 31, and there are concerns that Suzuki may consider raising bike prices post-resumption due to fluctuating dollar rates. This situation isn’t unique to Suzuki; the entire motorcycle industry grapples with declining sales and production figures.
According to Pakistan Automotive Manufacturers’ Association (PAMA) data, motorcycle sales in July 2023 totaled 73,588 units, marking an 11% decline compared to the previous month. Atlas Honda reported 62,012 bike sales, a 17% month-over-month (MoM) decrease.
Interestingly, Pak Suzuki saw a surge in sales, with 957 motorcycles sold in July, marking a 164% increase compared to June 2023. Meanwhile, Yamaha experienced a 28% decline in sales, selling 675 motorcycles in July. Sales of Chinese motorcycles plummeted by as much as 80% compared to June.
While PAMA didn’t provide a specific reason for the sales decline, analysis by research firms suggests that import restrictions and associated production interruptions are likely impacting motorcycle manufacturers.
