Organizers of the Golden Globes announced on Monday a significant development for the awards show, signing a five-year broadcast deal with a prominent US TV network. Beginning next year, the gala, a crucial milestone in the lead-up to the Oscars, will be aired on CBS and simultaneously livestreamed on Paramount+.
This agreement marks a pivotal moment for the annual event, which faced tumultuous times in recent years. Following pervasive rumors of corruption and scandal, the awards show was completely removed from the airwaves in 2022.
CBS, despite reportedly offering a substantially discounted rate, broadcasted this year’s Golden Globes, garnering respectable viewership numbers despite criticism directed at the host for his controversial humor.
Chairman and CEO of Penske Media and Dick Clark Productions, Jay Penske, expressed pride in continuing the partnership with CBS, acknowledging the network’s support during challenging times and its recognition of the show’s enduring significance across various platforms.
Under new ownership led by US billionaire Todd Boehly, the Golden Globes have embarked on a mission to restore their tarnished reputation. Recent years saw the emergence of allegations of corruption and racism, prompting industry boycotts and a decline in prestige. The nadir came in 2022 when NBC, the previous broadcaster, pulled the plug, forcing winners to be announced solely on social media.
Efforts to revitalize the awards include the dissolution of the Los Angeles-based foreign press association responsible for the Globes’ inception and the introduction of a more diverse pool of international critics to determine winners.
This year’s ceremony saw notable successes for Christopher Nolan’s blockbuster “Oppenheimer,” foreshadowing its subsequent dominance at the Oscars in March. The Golden Globes’ new partnership with CBS signifies a significant step forward in the rejuvenation of this iconic Hollywood event.
