Dr. Shoab Ahmed Khan has been unanimously elected chairman of the Pakistan Software Houses Association (P@SHA) for the 2026–2028 term, following the association’s Central Executive Committee elections. His election comes as Pakistan’s technology sector continues to expand, with increasing attention on digital transformation, IT exports, skills development and opportunities for investment.
New Leadership at P@SHA
The election places Dr. Shoab Ahmed Khan at the head of one of Pakistan’s key technology industry associations. P@SHA represents software houses and technology companies and regularly engages with policymakers on issues affecting the country’s IT and digital economy.
Following his election, Dr. Khan said he was honored by the confidence placed in him by P@SHA members. He indicated that his leadership would focus on strengthening cooperation between the technology industry and government while addressing some of the challenges facing Pakistan’s digital sector.
His appointment comes at a time when technology companies are seeking greater opportunities in both domestic and international markets. Industry leaders have increasingly emphasized the need for policies that support innovation, improve the business environment and help Pakistani companies compete globally.
Focus on Technology Policy
One of the immediate priorities outlined by Dr. Shoab Ahmed Khan is closer engagement with the government on technology-related policies.
Government decisions concerning taxation, digital infrastructure, IT exports, regulations and investment can have a direct impact on software companies and startups. P@SHA’s leadership is therefore expected to play an important role in communicating industry concerns and proposing measures that could support further growth.
Dr. Khan has indicated that the association will work toward policies that create better conditions for technology businesses. This includes supporting established companies while also helping emerging startups develop sustainable operations.
Skills Development Remains a Priority
Another major area highlighted by Dr. Shoab Ahmed Khan is skills development.
Pakistan has a large young population and an expanding pool of technology professionals, but companies continue to need workers with specialized and internationally competitive skills. Training and education in areas such as software development, artificial intelligence, cloud computing, cybersecurity and other emerging technologies could help strengthen the country’s technology workforce.
Under the new leadership, P@SHA is expected to continue engaging with educational institutions, government bodies and industry stakeholders to encourage skills development.
For Pakistani technology companies, access to skilled professionals is important not only for serving local clients but also for competing in international markets.
Positioning Pakistan as an IT Destination
Dr. Khan has also highlighted the goal of positioning Pakistan as a destination for IT innovation and investment.
The country’s software and technology companies already serve clients in international markets, while Pakistani professionals contribute to technology projects around the world. A stronger ecosystem could potentially attract more investment and create additional opportunities for local companies.
Dr. Shoab Ahmed Khan has said P@SHA will work toward creating an environment where startups can grow and established technology businesses can expand internationally.
This approach places both entrepreneurship and global expansion among the association’s priorities for the new term.
Unanimous Election Follows Withdrawals
The leadership transition became clearer after former P@SHA Chairman Muhammad Zohaib Khan and Central Executive Committee member Dr. Faisal Kamiran withdrew their nominations in favor of Dr. Shoab Ahmed Khan.
Their decision paved the way for his unanimous election as chairman for the 2026–2028 period.
The outcome also provides the new leadership with a clear mandate from the association’s membership as it begins its new term.
Alongside the chairman, P@SHA announced Wahab Yunus as senior vice chairman and Samad Saleem as vice chairman. The association also confirmed a newly elected Central Executive Committee consisting of technology and IT industry representatives from different subsectors.
What the New Term Could Bring
The appointment of Dr. Shoab Ahmed Khan comes during an important period for Pakistan’s technology industry. Businesses are increasingly looking toward digital services, artificial intelligence, software exports and international investment as potential areas of expansion.
The new P@SHA leadership will have to work across several areas, including policy engagement, workforce development, startup support and international market access.
For the association, maintaining communication between technology companies and policymakers will remain important as the digital economy develops.
With Dr. Shoab Ahmed Khan leading P@SHA until 2028, the association has outlined a broad agenda focused on technology policy, skills and investment. The success of these priorities will depend on cooperation between the private sector, government, educational institutions and technology professionals.
The new leadership now begins its term with an opportunity to strengthen the industry’s collective voice and support Pakistan’s ambitions in the global technology market.
