Latin music has surged in popularity, now the fastest-growing streaming genre in the U.S. on platforms like Spotify and Apple Music. The 25th Annual Latin Grammy Awards, set to take place on November 14 at Miami’s Kaseya Center, reflects this global expansion. The event, airing live on Univision, UniMás, Galavisión, and ViX, celebrates both established and rising Latin music artists.
Notable nominees include producer and songwriter Édgar Barrera, who leads with nine nominations for his collaborations with stars like Madonna, Karol G, and Shakira. Close behind are Karol G and Bad Bunny, with eight nominations each. Performances this year will feature Barrera, Residente, Myke Towers, Anitta, Becky G, Pitbull, and others. Colombian singer Carlos Vives, honored as the Latin Recording Academy’s 2024 Person of the Year, will also perform.
This year’s awards introduce two new categories: Best Latin Electronic Music Performance and Best Contemporary Mexican Music Album.
Connection to the Grammys
Latin Recording Academy CEO Manuel Abud describes the Grammys and Latin Grammys as “sister organizations,” both celebrating musical excellence but with a unique focus on Latin music globally. Artists can belong to both organizations if they are Latin artists based in the U.S., and while the Grammy trophy has a black base, the Latin Grammy trophy features a distinctive burgundy one.
The Evolution of the Latin Grammys
Since the inaugural Latin Grammy Awards in 2000, the event has shifted from English to Spanish-language broadcasts, honoring artists in their native language and connecting more directly with its audience. The Latin Grammys have also expanded internationally, with last year’s ceremony held in Seville, Spain.
Looking Ahead
The Latin Grammys will continue to host its awards in international locations, with future shows planned outside the U.S., underscoring the Academy’s dedication to Latin music’s global reach and cultural impact.
