Bollywood star Rashmika Mandanna speaks out against Deepfake misuse in entertainment.

Prominent Bollywood actress, Rashmika Mandanna, recently took to Twitter to express her concerns about the misuse of artificial intelligence in the entertainment industry, particularly in the form of deepfake videos. The actress came forward to address a viral deepfake clip that falsely portrayed her entering an elevator.

In her Twitter statement, Rashmika Mandanna conveyed her feelings of hurt and discomfort over the deepfake video circulating online. She emphasized the alarming and frightening aspect of deepfake technology, which not only affects her but also poses a significant threat to individuals who may be vulnerable due to the misuse of technology.

Mandanna’s message continued, highlighting the importance of having a strong support system, including family, friends, and well-wishers, to protect against such digital impersonation. She also reflected on how such an incident could be deeply traumatizing if it had occurred during her school or college years.

The actress stressed the need for a collective response to address this issue urgently, as the misuse of AI and deepfake technology can have severe consequences, including identity theft.

It’s worth noting that the woman depicted in the deepfake video was identified as British-Indian influencer Zara Patel, according to NDTV.

On the professional front, Rashmika Mandanna is set to appear in the highly anticipated films “Animal” and “Pushpa: The Rule,” alongside Allu Arjun. Her public statement brings attention to the importance of safeguarding one’s digital identity and the need for awareness and action to combat the misuse of AI in the entertainment industry.