Gold prices in Pakistan soared to historic levels on Friday, January 23, tracking a strong rally in the global bullion market, according to the All Pakistan Sarafa, Gems and Jewellers Association (APSGJA).
The price of gold per tola surged by Rs9,100 to reach Rs514,662, while 10 grams of 24-karat gold rose by Rs7,802 to Rs441,239.
In the international market, gold jumped $91 to trade at $4,923 per ounce, reflecting strong global demand.
Market analysts said gold’s outlook remains bullish amid ongoing global economic uncertainty and sustained investor interest in safe-haven assets. They noted that gold’s inherent value, limited supply, and independence from government and central bank policies continue to make it a reliable hedge against inflation, currency weakness, and economic instability.
Gold is widely viewed as a dependable store of value during turbulent periods, as it tends to preserve wealth when the purchasing power of paper currencies erodes.
Analysts also pointed out that rising geopolitical tensions—ranging from wars and trade conflicts to market volatility—often push investors away from riskier assets such as equities and speculative currencies toward the relative security of bullion. This persistent shift toward safety continues to support gold prices even as other sectors face pressure.
For centuries, gold has remained more than just a commodity, symbolizing financial security and retaining its appeal across regions, markets, and economic cycles.
