In the evolving landscape of digital advertising, MaxReach by Jazz Digital Platforms SBU is setting a new benchmark in Pakistan. Designed to give advertisers access to over 30 million monthly active users, this solution offers the largest digital reach by any local advertising platform. Powered by Jazz’s popular OTT apps, Tamasha and SIMOSA, MaxReach empowers brands to connect with Pakistan’s fast-growing mobile-first audience like never before.
Why MaxReach is a Breakthrough for Advertisers
MaxReach isn’t just another ad network; it is a locally developed AdTech solution tailored for Pakistan’s unique digital ecosystem. With smartphone penetration exceeding 53% in 2025 and internet users crossing 90 million, the demand for mobile-first content is exploding. Brands now need solutions that are not only scalable but also capable of reaching audiences where they spend the majority of their time.
By leveraging Tamasha and SIMOSA, two of Pakistan’s most popular entertainment platforms, MaxReach enables advertisers to target a diverse, digitally savvy audience in ways global platforms cannot.
Wide Variety of Premium Ad Formats
One of the biggest advantages of MaxReach is the variety of premium ad placements it offers. Advertisers can choose from:
- Mastheads for maximum visibility
- Home screen banners that drive immediate recognition
- First-scroll ads in short-form content to grab instant attention
- Interstitial ads placed during peak engagement moments
These formats are strategically designed to ensure that brands appear when user attention is at its peak. With the potential to deliver up to 10 million impressions in a single day, MaxReach gives businesses a powerful tool to enhance brand recall and drive higher engagement.
A Local Alternative with Global-Standard Impact
According to Jazz Digital, more than 60 top advertisers have already used Tamasha and SIMOSA for campaigns over the past year. With MaxReach, these brands now have access to a more streamlined and measurable advertising solution that rivals international platforms.
What sets MaxReach apart is its local payment solution in PKR (Pakistani Rupee). Unlike global platforms where advertisers face challenges with dollar remittances and fluctuating exchange rates, MaxReach simplifies the process, making it both convenient and cost-efficient.
This is especially significant in Pakistan’s current economic environment, where sending funds abroad for advertising is becoming increasingly difficult.
Connecting with Pakistan’s Mobile-First Audience
Pakistan has become a mobile-first nation, with over 189 million cellular subscribers and a massive shift towards mobile internet consumption. Platforms like Tamasha and SIMOSA are at the center of this transformation, attracting millions of users every month with engaging short-form videos, live TV, dramas, and entertainment content.
By integrating advertising into these platforms, MaxReach ensures that brands can:
- Reach younger, digitally active audiences
- Engage with viewers in high-consumption entertainment spaces
- Achieve measurable campaign outcomes through advanced tracking
This makes it a one-stop solution for advertisers aiming to tap into Pakistan’s evolving digital consumer base.
Statements from Jazz Digital Leadership
Highlighting the importance of this launch, Aamer Ejaz, President Digital Platforms at Jazz, stated:
With MaxReach, we are providing advertisers with a powerful, locally relevant solution that delivers both scale and mobile-first reach. Our ability to integrate ads into highly engaged platforms like Tamasha and SIMOSA gives brands access to audiences that are diverse, digitally savvy, and deeply connected to mobile-first content.
This reinforces the fact that MaxReach isn’t just about reach — it’s about contextual engagement, connecting brands with audiences who are already immersed in digital entertainment.
How MaxReach Benefits Advertisers
The launch of MaxReach brings several clear benefits for advertisers, including:
- Largest local digital reach with 30M+ monthly active users
- Diverse ad formats that enhance visibility and engagement
- Cost-effective payments in PKR with no international remittance hassle
- Measured outcomes that rival global advertising platforms
- Access to highly engaged audiences consuming OTT content daily
With MaxReach, Jazz Digital has delivered a solution that bridges the gap between local relevance and global standards. By combining wide-scale reach, premium ad formats, local payment convenience, and access to a mobile-first audience, MaxReach is poised to redefine digital advertising in Pakistan.
For brands seeking to make an impact in Pakistan’s fast-growing digital economy, MaxReach isn’t just an option—it’s the future of mobile-first advertising.
