Telenor Pakistan has launched two groundbreaking initiatives, ‘Nayi Raah’ and Executive MBA sponsorship, aimed at fostering an inclusive and empowering work environment for women. These efforts mark a significant step toward gender equality, enabling women to advance in their careers while maintaining a healthy work-life balance.
Introducing ‘Nayi Raah’: A Game-Changer for Women in the Workforce
Telenor Pakistan’s ‘Nayi Raah’ is an industry-first part-time work model, offering women the flexibility to balance professional growth with personal responsibilities. This initiative allows female professionals to remain actively engaged in the workforce without compromising their family and personal commitments.
By launching this program, Telenor Pakistan is reshaping workplace norms, enabling women to continue their careers on their own terms. With flexible work schedules, female professionals can manage their time effectively, ensuring both their careers and personal lives thrive.
Why ‘Nayi Raah’ Matters:
Encourages greater female workforce participation
Supports working mothers and caregivers
Promotes work-life balance without career sacrifices
Enables women to upskill and stay relevant in their industries
This initiative is a milestone for Pakistan’s corporate sector, setting an example for other companies to adopt flexible work models that cater to women’s unique needs.
Executive MBA Sponsorship: Investing in Women’s Leadership
Telenor Pakistan has also collaborated with the Lahore University of Management Sciences (LUMS) to offer a fully-funded Executive MBA and Master’s program scholarship at the Suleman Dawood School of Business (SDSB). This initiative is designed to nurture female leadership, enabling women to gain advanced business education and climb the corporate ladder.
Through this partnership, Telenor Pakistan is investing in the professional development of its female employees, providing them with the tools, knowledge, and network needed to lead with confidence.
Benefits of the Executive MBA Sponsorship:
Empowers women to take on leadership roles
Enhances business acumen and decision-making skills
Encourages continuous learning and career progression
Strengthens female representation in executive positions
By offering this scholarship, Telenor Pakistan is actively breaking barriers and fostering a culture of empowerment, where women are not only included but also encouraged to excel in leadership roles.
Aligned with International Women’s Day 2025 Theme: ‘Accelerate Action’
These initiatives align with the International Women’s Day (IWD) 2025 theme, ‘Accelerate Action,’ which emphasizes the importance of driving real and impactful change for gender equality.
Areej Khan, Chief People Officer at Telenor Pakistan, highlighted the company’s commitment:
Empowering women to lead, innovate, and succeed is key to driving meaningful progress. Through initiatives like ‘Nayi Raah’ and sponsoring Executive MBA at LUMS, we are not just advocating for inclusion—we are taking action and creating pathways for women to excel in their careers while maintaining a work-life balance.
Telenor Pakistan has consistently been a pioneer in Diversity, Equity, and Inclusion (DEI), launching multiple programs that empower women in the workforce.
Telenor Pakistan’s Continued Efforts in Women’s Empowerment
Telenor Pakistan has a rich history of promoting female workforce participation through its previous initiatives, including:
Naya Aghaaz– A program supporting women returning to the workforce after career breaks.
Parvaaz– Encouraging more women to take up leadership roles.
Collaborations with Circle Women and the World Bank’s ‘Girls Learn, Women Earn’ initiative – Expanding digital literacy and financial inclusion for women nationwide.
Leadership development programs like ‘EmpowHer for Today’ and ‘EmpowHer to Lead’ – Providing mentorship and skills training for women in leadership roles.
Driving Economic Empowerment and Digital Inclusion
Beyond the corporate workspace, Telenor Pakistan is also empowering women in digital and financial sectors by:
Promoting financial literacy programs for women.
Providing digital skills training to encourage women entrepreneurs.
Bridging the gender gap in technology through inclusive digital platforms.
These initiatives not only benefit women employees but also contribute to a more inclusive economy, where women have equal opportunities to succeed in business and technology.
A Bold Step Towards Gender Equality
Telenor Pakistan’s ‘Nayi Raah’ and Executive MBA sponsorship are transformational initiatives that reflect the company’s unwavering commitment to women’s empowerment. By introducing flexible work opportunities and funding advanced education, Telenor Pakistan is accelerating progress toward a more diverse and inclusive workplace.
As more organizations recognize the importance of gender equality, Telenor Pakistan’s leadership in Diversity, Equity, and Inclusion (DEI) sets a benchmark for others to follow. These initiatives are not just policies—they are powerful steps toward a future where women can lead, innovate, and thrive.
Stay tuned for more updates on Telenor Pakistan’s efforts to empower women and redefine workplace inclusivity!
