Alba Renai, an engaging digital influencer powered by artificial intelligence, is set to take on a new role as the presenter of a special segment on Spain’s rendition of the popular reality show “Survivor.”
Crafted by Be a Lion, a subsidiary of television giant Mediaset Spain, Alba emerged onto the scene towards the end of last year and swiftly gained internet stardom.
Despite being an AI creation, Alba exudes the appearance of a typical human, embodying a blend of physical attributes and personality traits deemed appealing by a focus group of 350 young adults.
Utilizing this data to craft an avatar designed to resonate with a broad audience, Be a Lion introduced Alba to the world.
The AI influencer has already amassed a following of over 10,000 on Instagram, but her ascent reached new heights with the announcement of her upcoming appearance on Spanish television.
Alba will also make waves on social media through a special segment titled “Super Secretos con Alba Renai,” where she will unveil exclusive content about the various contestants of “Survivor.”
While the announcement stirred excitement, it also sparked debate, with some expressing concerns about the encroachment of digital avatars on human employment.
Instances of AI encroachment on traditional roles are not unprecedented, with several countries in Asia experimenting with AI newscasters, for instance.
However, Be a Lion has assured fans that Alba does not seek to replace human jobs. The project team consists of 32 members, including AI experts, engineers, producers, filmmakers, and community managers.
To alleviate concerns, Be a Lion emphasizes that every aspect of Alba is moderated by humans.
“Alba is a collaborative work between humans and machines,” stated Movilla, a representative of Be a Lion.
Despite the groundbreaking nature of Alba’s television debut, Movilla believes society is not fully prepared to grasp the implications of artificial intelligence.
Nevertheless, he takes pride in the role his company plays in raising awareness and contributing to discussions surrounding AI’s application.
Alba isn’t the sole Spanish AI influencer to dominate social media recently. In November, a Spanish modeling agency introduced Aitana, a pink-haired 25-year-old digital woman, as an AI influencer to navigate the company through financial challenges.
Aitana’s realistic appearance has even led to a human celebrity attempting to engage with her via direct messages, illustrating the growing influence and acceptance of AI-driven personas.
