The latest data shows that local mobile manufacturing in Pakistan has recorded impressive growth, with 3.59 million units manufactured or assembled during July 2025. This reflects a remarkable 123% year-on-year (YoY) increase and a 64% month-on-month (MoM) rise. According to the Pakistan Telecommunication Authority (PTA), this performance is largely due to low base effects in previous months, making the July numbers stand out strongly.
Local Mobile Manufacturing in Pakistan Records Strong Growth
The July 2025 figures mark one of the most significant rebounds in recent months for local mobile manufacturing in Pakistan. The YoY growth comes from a low base in July 2024, when sales had dipped after excessive pre-buying in June 2024 ahead of budget changes. Similarly, MoM growth was driven by weaker volumes in June 2025, when supply chain disruptions caused by regional conflicts brought production down to just 2.19 million units.
These base effects created favorable conditions for July, resulting in a sharp recovery in manufacturing numbers.
Breakdown of Mobile Phone Sales in July 2025
During July 2025, overall mobile phone sales through local assembly stood at 17.83 million units, reflecting a 6% YoY decline. This figure highlights that while manufacturing rebounded, sales volumes were somewhat lower compared to the same month last year.
A closer look at the data shows the market composition:
- 52% (9.36 million units) were 2G phones.
- 48% (8.47 million units) were smartphones.
The strong performance of 2G phones demonstrates that demand for affordable, entry-level devices remains steady, particularly in rural areas where feature phones are still widely used.
Pakistan’s Growing Reliance on Local Mobile Manufacturing
One of the most notable developments is that local mobile manufacturing in Pakistan fulfilled 95% of total mobile phone demand in July 2025. This represents a significant milestone in reducing dependency on imports, strengthening domestic capabilities, and supporting local employment opportunities.
Over the past few years, government policies encouraging local assembly have begun to pay off. Incentives, such as favorable tax structures and collaboration with international brands, have created a strong foundation for sustainable growth in the sector.
Top 10 Locally Assembled Brands in July 2025
The market share of different brands gives further insights into the performance of local mobile manufacturing in Pakistan. The top 10 locally assembled brands during July were:
- VGO Tel – 2.12 million units
- Infinix – 2.01 million units
- Itel – 1.53 million units
- Vivo – 1.38 million units
- Xiaomi – 1.04 million units
- Samsung – 0.93 million units
- Tecno – 0.89 million units
- Q Mobile – 0.72 million units
- G’Five – 0.70 million units
- Nokia – 0.65 million units
This brand distribution reflects a competitive local market where both global and domestic names are contributing to growth. Notably, VGO Tel and Infinix led the pack, showing strong consumer demand for affordable and mid-range smartphones.
Future Outlook for Local Mobile Manufacturing in Pakistan
Industry analysts expect local mobile manufacturing in Pakistan to grow by 7–8% YoY over the next 12 months. With base effects now normalized and inflation showing signs of stability, consumer demand is anticipated to rise steadily.
Additionally, new product launches by leading brands such as Samsung and Xiaomi in September are likely to boost demand further. Seasonal spikes in smartphone sales often coincide with new releases, offering opportunities for local assemblers to strengthen their market share.
Beneficiaries in the Listed Market
Within the listed companies, Airlink Communication (AIRLINK) and Lucky Cement (LUCK) are expected to benefit significantly. Their partnerships with major brands like Tecno, Xiaomi, and Samsung, which all ranked in the top 10 for July, position them strongly to capture the ongoing growth trend.
As local production expands, these companies are likely to see improvements in both revenues and profitability, reflecting the broader health of the telecom manufacturing ecosystem.
Challenges and Opportunities Ahead
Despite the positive momentum, local mobile manufacturing in Pakistan faces certain challenges:
- Supply chain risks due to regional conflicts and global component shortages.
- Currency fluctuations that can impact raw material costs.
- Competition among brands, which can pressure margins in the low- to mid-range categories.
However, opportunities outweigh the challenges. With domestic demand for smartphones increasing, particularly among younger populations and expanding 4G/5G coverage, the long-term outlook remains promising. Moreover, Pakistan’s large consumer base and favorable demographics create sustained demand for both feature phones and smartphones.
Conclusion
The July 2025 data marks a strong milestone for local mobile manufacturing in Pakistan, with production surging 123% YoY and 64% MoM. While overall sales dipped slightly compared to last year, the sector’s resilience and ability to meet 95% of local demand underscore its importance to the economy.
As new smartphone launches arrive in the coming months and inflationary pressures ease, the sector is poised for steady growth. Companies like Airlink Communication and Lucky Cement stand to gain, while consumers benefit from wider availability of affordable and innovative devices.
Pakistan’s journey toward becoming a self-reliant hub for mobile phone assembly is well underway, and the July 2025 figures are a strong testament to the potential of this growing industry.
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