Synergy Group has once again proven its creative leadership in Pakistan’s marketing and advertising industry by securing 15 accolades at the prestigious Dragons of Pakistan 2025 Awards. Recognized for groundbreaking campaigns across multiple sectors, the Group’s subsidiaries — Synchronize Media, Synite Digital, and Synergy Advertising — showcased innovation, creativity, and strategic brilliance that set new industry benchmarks.
A Landmark Achievement in Marketing Excellence
At the 2025 Dragons of Pakistan Awards, Synergy Group emerged as one of the most awarded organizations, amassing a total of 48 leaderboard points. Synergy Advertising led the charge with 30 points, while Synite Digital contributed 18, placing the Group among the top-performing agencies in the competition.
Over the years, the Dragons of Pakistan Awards have become a benchmark for marketing creativity, rewarding agencies that inspire change, spark conversations, and influence consumer behavior. This year’s results cemented Synergy Group’s position as a front-runner in integrated marketing communications.
Synergy Advertising’s Award-Winning Campaigns
Synergy Advertising delivered an outstanding performance, winning two Metal Dragons for the “LPG Blue: Jiyo Naye Andaaz Se” campaign. The agency also earned seven Black Dragons for its impactful work with leading brands, including:
- Pakistan State Oil
- Yango Pakistan
- Hyundai Nishat Motor Pakistan
These wins highlight the agency’s ability to blend creativity with commercial impact, delivering campaigns that resonate with audiences while achieving measurable results.
Synchronize Media’s Strategic Impact
Synchronize Media, another powerhouse under the Synergy Group umbrella, earned three Black Dragons for campaigns that blended strategic media planning with compelling storytelling. These awards recognized its work with:
- Bill & Melinda Gates Foundation Pakistan (two Black Dragons)
- State Bank of Pakistan (one Black Dragon)
By aligning powerful narratives with innovative media placement, Synchronize Media reinforced its role as a leader in delivering targeted, results-driven campaigns.
Synite Digital’s Creative Innovation
Synite Digital also had a strong showing, winning multiple awards for creative excellence in the digital sphere. The agency was recognized for:
- My Suzuki My Story – Season 4
- Empowering You campaign for Voltaic Solar Power
Additionally, Synite Digital secured three Black Dragons — two for Pak Suzuki Motor Company and one for Faysal Bank. These wins demonstrated the agency’s expertise in blending storytelling with digital engagement strategies to capture consumer attention in competitive markets.
Recognition for Social Impact
Beyond commercial campaigns, Synergy Group also earned recognition for socially impactful work. The Latif Kapadia Memorial Welfare Trust (LKMWT) received its second consecutive award at the Dragons of Pakistan for its 2025 Ramzan Campaign. This win reflects the Group’s commitment to using marketing as a force for social good, addressing issues that resonate deeply with communities.
Leadership Perspective
Commenting on the wins, Synergy Group Chairman and CEO Mr. Ahmed Kapadia said:
“At Synergy, we have always believed that advertising is not just about selling a product, it is about inspiring change, creating conversations and setting new benchmarks for the industry. These are not just recognitions, they are the result of relentless creativity, strategic thinking and the passion of our people.”
His statement captures the essence of Synergy Group’s philosophy — creativity with purpose, driven by a deep understanding of brand storytelling and market dynamics.
A History of Consistent Excellence
Over the past three years, Synergy Group has maintained a winning streak across major industry platforms, including:
- Effie Awards
- Dragons of Asia
- Asian Federation of Advertising Associations (AFAA) Awards
These achievements build on the Group’s 25-year legacy of excellence in advertising, branding, and integrated marketing communications. By consistently delivering award-winning work, Synergy Group has positioned itself as a standard-bearer for creativity in Pakistan’s advertising industry.
Setting the Bar for the Future
The 15 awards at Dragons of Pakistan 2025 not only celebrate past successes but also signal Synergy Group’s readiness to embrace future challenges. With digital transformation reshaping consumer behavior, the Group is well-positioned to leverage emerging technologies, data analytics, and creative storytelling to stay ahead of the curve.
From digital-first campaigns to socially conscious marketing, Synergy Group continues to push boundaries, inspiring other agencies to raise their game.
The remarkable performance of Synergy Group at the Dragons of Pakistan 2025 Awards reaffirms its position as Pakistan’s leading integrated marketing communications conglomerate. With 15 awards, a strong point tally, and a proven track record of creative leadership, the Group is setting new standards for excellence in advertising.
As the marketing landscape evolves, Synergy Group’s commitment to innovation, creativity, and purposeful storytelling ensures that it will remain at the forefront of the industry — both in Pakistan and on the global stage.
