Myco, Pakistan’s fastest-growing video streaming platform, has made history by winning Meet the Drapers, a global startup reality show held in Silicon Valley. This triumph marks a huge milestone for Pakistani startups and showcases the immense potential of the country’s digital economy. Myco’s win is not only about recognition—it has also secured a substantial investment and business deal worth PKR 42 crore (approximately $1.5 million), the largest outcome of the show’s ninth season.
A Game-Changing Moment for Pakistan’s Startup Ecosystem
Myco’s success at Meet the Drapers is significant because it was the first time a Pakistani-origin startup reached the finale of this prestigious competition. Out of more than 2,000 startups worldwide, Myco emerged as a standout winner, placing Pakistan firmly on the global startup map. This achievement is a testament to the vision and resilience of Pakistani entrepreneurs and the supportive ecosystem that has begun to take shape.
This accomplishment was set in motion by PakLaunch founder Aly Fahd, who persuaded Tim Draper to feature Pakistani startups on the show for the first time in October 2024. Two Pakistani startups advanced to the semi-finals, but Myco was the only one to reach the grand finale, earning the highest audience votes globally. After a rigorous due diligence process, Myco closed a $500,000 investment and an additional $1 million SaaS contract with Tim Draper’s Draper Associates.
Tim Draper’s Endorsement: A Vote of Global Confidence
Tim Draper is no ordinary investor. Known for backing companies like Tesla, SpaceX, Coinbase, and Skype, Draper has a reputation for spotting category-defining ventures early. His investment in Myco sends a clear message about Pakistan’s potential as a hub for digital innovation and entrepreneurship.
During Myco’s pitch, Draper remarked, Myco combines powerful storytelling, sports culture, and the economics of Web3. This is the future of streaming.His words underline how Myco’s model is built not only for today’s audiences but also for the decentralized digital economies of tomorrow.
A Vision Beyond Cricket
While Myco is widely known for streaming premium cricket content such as ICC tournaments, PSL, and PCB events, its ambitions go much further. The platform is building a comprehensive sports and entertainment ecosystem that includes:
- English Premier League coverage for three years
- MMA and Karate Combat events
- Padel, squash, volleyball tournaments
- Local university sports and grassroots competitions
This diverse content strategy ensures that Myco appeals to a wide audience beyond cricket fans, offering something for everyone.
Explosive Growth and User Engagement
Myco’s rapid growth has been nothing short of phenomenal. In just 18 months, the platform has attracted more than 20 million users in Pakistan alone. It now boasts:
- Over 100 million monthly video impressions
- An active user base across 100+ countries, including the UAE, Saudi Arabia, Egypt, and North America
- Backing from Aptos Labs, which supports Myco’s upcoming Web3 wallet and reward token ecosystem
This impressive traction demonstrates that Myco is more than a promising startup—it’s a fast-scaling platform with the potential to transform digital entertainment in South Asia and beyond.
Future Plans: A Decentralized Content Economy
Looking ahead, Myco aims to launch a decentralized content economy where users and creators can earn, own, and interact with digital assets in real time. This “watch and earn” ecosystem will leverage blockchain technology to deliver transparent and rewarding experiences.
The company has set an ambitious goal to reach 50 million users by the end of 2025. It plans to achieve this through:
- Regional expansion in North America, MENA, and South Asia
- New telco and media partnerships
- Enhanced sports sponsorships and content deals
- A proprietary token-based rewards system
These strategic moves position Myco to become a leader not just in streaming but in the future of decentralized content platforms.
Inspiring a New Generation of Entrepreneurs
Myco’s founder and Managing Director, Umair Masoom, sees this victory as a moment of inspiration for other Pakistani entrepreneurs. We want our success at this globally acclaimed show to inspire hundreds of Pakistani entrepreneurs building incredible products,he said. He credited PakLaunch and Draper Associates for their crucial support in making this achievement possible.
A New Era for Pakistani Startups
Myco’s win at Meet the Drapers is more than just an award—it’s a signal that Pakistani startups are ready to compete and win on the global stage. As the platform scales its operations and expands its reach, it stands as a beacon of what’s possible when ambition meets opportunity. This victory will undoubtedly encourage more Pakistani founders to think big, build boldly, and take their ideas to the world.
