In a major move aimed at transforming the export landscape for small and medium-sized enterprises (SMEs) in Pakistan, Alibaba.com — the global B2B e-commerce giant — has launched a comprehensive suite of online logistics services specifically designed to support Pakistani exporters. The new services are poised to solve one of the most persistent challenges for local businesses: navigating the complexities of international shipping and logistics.
Bridging the Logistics Gap for Pakistani Exporters
With cross-border e-commerce experiencing explosive growth, Pakistani SMEs are seeing unprecedented opportunities to expand their global footprint. However, despite this surge, many businesses still struggle with outdated or fragmented logistics solutions, which hinder their ability to deliver products efficiently and cost-effectively.
Alibaba.com’s newly launched logistics services directly address these concerns by streamlining everything from packaging and warehousing to shipping and customs processing. By partnering with top-tier international express delivery providers such as CPEX, Alibaba.com ensures that Pakistani goods can now reach more than 200 countries and regions with speed, reliability, and efficiency.
Fully Digital, AI-Powered Smart Logistics
At the heart of this offering is Alibaba.com’s global smart logistics system, which provides a fully digitalized and automated process for international order fulfillment. The AI-driven platform supports:
- Real-time order tracking
- Smart shipping route recommendations
- 24/7 digital logistics management
- Online customs advisory and documentation support
Sellers can access transparent and upfront pricing that includes base freight, surcharges, and applicable taxes, ensuring no hidden costs disrupt the transaction. These tools not only simplify the logistics workflow but also significantly reduce costs and delivery times, allowing Pakistani exporters to remain competitive in a fast-paced global market.
Building Trust Through Transparency and Reliability
One of the standout features of the new logistics suite is enhanced tracking and communication. Both buyers and sellers can monitor every step of the delivery process, thanks to intelligent tracking systems and automated notifications. This transparency helps build customer trust and satisfaction, while also reducing disputes or misunderstandings over delivery issues.
Empowering Local Success Stories: Clush Industries
The impact of Alibaba.com’s logistics innovation can already be seen through success stories like Clush Industries, a garment manufacturing company based in Pakistan. Since joining Alibaba.com in 2024, 100% of Clush’s export revenue has come from the platform. With the help of streamlined logistics services, the company has expanded rapidly into key markets including the United States, Canada, Australia, and the UK.
According to Zulqarnain Baryar, CEO of Clush Industries, the new logistics features have played a critical role in accelerating their global transactions:
The introduction of Alibaba.com’s logistics services has greatly accelerated our transaction processes and bolstered customer trust. With features such as detailed tracking and optimized shipping routes, these services ensure timely deliveries and improved risk management. These enhancements have not only streamlined our operations but have also facilitated new business opportunities internationally.
Strategic Commitment to Pakistani SMEs
Ms. Summer Gao, Head of Global Supply Chain at Alibaba.com, emphasized the importance of logistics in leveling the playing field for emerging market exporters:
Online logistics services are essential for small and medium-sized enterprises in global trade. They not only streamline operations and reduce costs but also empower businesses to reach global markets with ease.
She added that Alibaba.com’s advanced technologies and global reach are uniquely positioned to support Pakistani SMEs in improving their competitiveness and responding swiftly to international market demands.
Berry Ma, Head of Pakistan Business at Alibaba.com, echoed this commitment:
Our new logistics services aim to support Pakistani exporters by providing efficient solutions to overcome traditional barriers in international trade. We’re committed to offering essential tools to help Pakistani businesses tap into significant growth opportunities in global markets.
A Game-Changer for Pakistani Export Growth
This initiative is not just about shipping goods—it’s about enabling Pakistani businesses to scale globally with confidence. By solving the logistics puzzle and digitizing the supply chain, Alibaba.com is helping unlock the true export potential of Pakistan’s dynamic SME sector.
As the world becomes increasingly interconnected, digital infrastructure and logistics innovations like these will serve as the backbone of global commerce. With Alibaba.com leading the way, Pakistani exporters now have the opportunity to not only survive — but thrive — on the international stage.
