YouTube is rolling out a new feature that labels videos to confirm they originate from a genuine camera with unaltered audio and visuals. The “captured with a camera” label was demonstrated by Trupic, a digital content authentication service, which recently uploaded a video that activated this label in the description panel.
Trupic claims to have produced the first video with C2PA (Coalition for Content Provenance and Authenticity) Content Credentials on YouTube. C2PA standards ensure the authenticity of the video by verifying its metadata, making this feature applicable only to devices that support the required technology.
While companies like Leica incorporated content credentials into their hardware last year, it remains unclear if their devices will trigger the new YouTube labels. The label indicates that the video’s origin has been verified and its audio and visuals have not been significantly altered.
To display the label, creators must use tools that support C2PA version 2.1 or higher. While this could limit the widespread adoption of the feature for now, Google is exploring ways to communicate C2PA information to viewers. Laurie Richardson, Google’s vice president of trust and safety, confirmed these efforts in a recent blog post.
Importantly, videos do not need to be entirely unedited to receive the label but must meet certain criteria, such as maintaining a clear chain of provenance and adhering to C2PA standards. Earlier this year, Google introduced another label for “altered or synthetic content,” which relies on users to self-report uploads containing AI-generated material.
