Taylor Swift’s upcoming ‘Eras’ tour in Europe is causing a significant spike in air travel demand, particularly among her dedicated fanbase known as ‘Swifties’. Spanish online travel booking company reported a substantial increase in flight demand to cities where Swift is scheduled to perform. Flights to Stockholm during May 17-19 surged six-fold compared to the previous year, and other cities like Warsaw, Edinburgh, Liverpool, and Paris experienced jumps of 339%, 176%, 133%, and 108%, respectively. The trend is notably transatlantic, indicating strong interest from American Swifties in attending the European concerts. Besides the top cities, increased travel demand was observed for Zurich, Lyon, Milan, Amsterdam, Vienna, and Madrid, where Taylor Swift is set to perform, underlining her significant influence on the music scene and economic impact.
Taylor Swift’s ‘Eras’ tour ignites surge in European air travel demand.
