Tech giant Apple and media company Paramount Global are reportedly in early-stage discussions about bundling their respective streaming services, Apple TV+ and Paramount+, at a discounted rate. The potential offering aims to attract cost-conscious consumers, allowing them to subscribe to both services for less than the cost of separate subscriptions. This move follows a trend in the industry, with Verizon planning to bundle ad-supported versions of Netflix and Warner Bros Discovery’s Max streaming services. While talks are in the early phases, the specifics of the bundle’s structure remain uncertain.
Apple and paramount explore combined streaming bundle to entice cost-conscious viewers.
