HISENSE Pakistan manufacturing has taken a major step forward as Select Technologies Limited, a wholly owned subsidiary of Air Link Communication Limited, announced a strategic partnership with global consumer electronics giant HISENSE. The collaboration aims to locally manufacture and distribute a range of home appliances in Pakistan, marking an important milestone for the country’s growing electronics and manufacturing sector.
The development was officially shared in a notice to the Pakistan Stock Exchange (PSX), highlighting the scale and long-term vision of the partnership. HISENSE, a globally recognized brand with group revenues exceeding $30 billion, will bring its advanced technology and international expertise, while Airlink Group will contribute its established local manufacturing strength and nationwide distribution network.
What the Partnership Includes
Under the agreement, Select Technologies Limited will work with HISENSE to manufacture and distribute home appliances in Pakistan, including Smart TVs and air conditioners. This move is expected to significantly expand the footprint of HISENSE Pakistan manufacturing, making high-quality electronics more accessible to local consumers.
By producing appliances locally, the partnership aims to reduce reliance on imports, improve supply chains, and ensure faster availability of products. For Pakistani consumers, this could mean more competitive pricing, better after-sales support, and products designed with local needs in mind.
HISENSE’s Commitment to Pakistan
One of the most notable aspects of the announcement is HISENSE’s intention to make a direct investment in the venture in the near future. This signals strong confidence in Pakistan’s market potential and reinforces the seriousness of the HISENSE Pakistan manufacturing initiative.
Direct foreign investment from a global brand of this scale not only strengthens the partnership but also sends a positive message to other international companies considering Pakistan as a manufacturing and distribution hub.
Role of Air Link Communication Limited
Air Link Communication Limited has played a key role in Pakistan’s technology and electronics sector over the past decade. Established in 2014 and listed as a public limited company in 2019, Air Link is involved in the import, export, distribution, and retail of IT and communication products, including smartphones, tablets, and accessories.
Through its subsidiary, Select Technologies Limited, Air Link brings deep market knowledge, established infrastructure, and a strong dealer network across the country. These capabilities are essential to the success of HISENSE Pakistan manufacturing, ensuring that locally produced appliances reach consumers efficiently.
Boost to Local Manufacturing
The partnership is expected to strengthen Pakistan’s local manufacturing ecosystem. As production facilities ramp up, the initiative could create new jobs, enhance technical skills, and support related industries such as logistics, packaging, and components supply.
In recent years, Pakistan has been encouraging localization in the electronics sector, and HISENSE Pakistan manufacturing aligns well with these broader economic goals. Local production can also help stabilize prices amid currency fluctuations and global supply chain disruptions.
Benefits for Consumers
For consumers, this collaboration promises greater choice and improved quality in the home appliances market. HISENSE is globally known for innovation in Smart TVs, energy-efficient air conditioners, and modern home electronics. With HISENSE Pakistan manufacturing, these technologies can be tailored more closely to local usage patterns, climate conditions, and consumer preferences.
Additionally, locally manufactured products often come with better warranty support and quicker servicing, enhancing overall customer satisfaction.
A Positive Signal for Foreign Investment
HISENSE’s entry into local manufacturing adds to a growing list of international brands showing interest in Pakistan. Such partnerships demonstrate that despite economic challenges, the country remains an attractive market due to its large population and rising demand for consumer electronics.
The success of HISENSE Pakistan manufacturing could pave the way for further collaborations between Pakistani firms and global brands, especially in technology-driven sectors.
While the partnership is still in its early stages, expectations are high. Industry observers will be watching closely to see how quickly production begins and how the product lineup expands over time. If executed effectively, HISENSE Pakistan manufacturing could become a model for future localization efforts in the electronics industry.
The strategic partnership between Select Technologies Limited and HISENSE represents a significant development for Pakistan’s consumer electronics market. By combining global innovation with strong local capabilities, HISENSE Pakistan manufacturing is set to enhance product availability, support local industry, and offer high-quality appliances to Pakistani consumers.
As HISENSE moves toward direct investment and long-term engagement, this collaboration stands out as a promising example of how international and local companies can work together to drive growth, innovation, and value in Pakistan’s economy.
