The Virat Kohli Agilitas partnership has become one of the biggest business stories in the sports world, especially after the legendary Indian cricketer reportedly turned down an offer worth more than ₹933 crore. Instead, Kohli chose to invest in Agilitas Sports, marking a new era for his global lifestyle and sportswear brand, One Eight. His decision highlights long-term vision, independence, and a desire to build something meaningful beyond traditional endorsement deals.
For eight years, Virat Kohli served as one of the top global ambassadors for Puma. His association with the sportswear giant brought him worldwide recognition as a brand icon. However, when the time came to renew the partnership, Kohli made a surprising but powerful move. Instead of accepting a massive renewal offer reportedly worth more than ₹933 crore, he chose to step away and start a new journey with Agilitas Sports, a company he believes aligns more closely with his goals and philosophy.
The Virat Kohli Agilitas partnership is built on shared values, creative control, and long-term brand ownership. According to Indian media reports, Kohli invested over ₹124 crore into the new venture as part of expanding his lifestyle brand One Eight. For the star batsman, this collaboration is not just about signing a commercial deal—it is about building a brand from scratch with purpose, passion, and personal involvement.
Kohli announced the collaboration through a video message shared on X (formerly Twitter), where he appeared alongside the leadership of Agilitas Sports. In the caption, he wrote that the partnership marks the beginning of an exciting new chapter straight from my heart,signaling how deeply he feels about this new direction. For him, Agilitas is more than just another sponsor it is a platform for innovation, creativity, and long-term business growth.
Today marks the beginning of an exciting new chapter straight from my heart. A new journey begins for one8 and Agilitas, driven by purpose and ambition. Taking one8 home to Agilitas. pic.twitter.com/mZDoKitq2c
— Virat Kohli (@imVkohli) December 8, 2025
Agilitas Sports, founded in 2023 by Abhishek Ganguly, has already generated buzz in India’s growing sportswear market. Ganguly, the former Managing Director of Puma India and Southeast Asia, brings deep industry expertise to the table. His long professional association with Kohli likely influenced the trust and comfort that made this partnership possible. Together, they aim to elevate One Eight into a global sportswear and lifestyle brand that competes with established international names.
The decision to choose Agilitas over a massive commercial offer shows Kohli’s evolving vision as an entrepreneur. Instead of simply endorsing a brand for a short-term financial gain, he is choosing to build an empire that can shape his legacy long after he retires from cricket. The Virat Kohli Agilitas partnership places him in a different league of athletes—those who transition from endorsers to business builders.
This move also reflects a broader trend among global sports icons. Athletes like Michael Jordan, Cristiano Ronaldo, and LeBron James have built billion-dollar brands by taking ownership and controlling the direction of their products. Kohli, one of the most influential athletes in the world, is now moving in the same direction with One Eight expanding under Agilitas.
Financial experts believe that Kohli’s long-term equity in Agilitas could eventually be worth far more than the ₹933 crore he walked away from. Brand ownership provides not only creative freedom but also exponential future value. For someone who has always led with confidence, discipline, and determination, this bold step fits perfectly into his personality.
Moreover, the Virat Kohli Agilitas partnership is expected to energize India’s sportswear market, which is rapidly growing due to rising fitness culture, increased sports participation, and a young population. With Kohli’s global influence and Ganguly’s business expertise, Agilitas has the potential to become one of the biggest home-grown sportswear brands in South Asia.
For fans, this partnership also signifies a fresh era for One Eight. Over the years, the brand has evolved from apparel to footwear, accessories, fragrances, and performance gear. With renewed vision and fresh investment, One Eight may now expand into premium athletic wear, running shoes, training equipment, and more. The collaboration with Agilitas provides the ideal foundation for this transformation.
In many ways, this new direction reflects Kohli’s personal journey. Known for his discipline, bold decisions, and never-give-up attitude, he has always prioritized quality over quantity. His choice to reject a massive commercial contract to create something meaningful mirrors the same mindset he brings to cricket—focus, conviction, and long-term vision.
The Virat Kohli Agilitas partnership is more than a business announcement; it is a statement of ambition. It shows how an athlete at the peak of his career can think beyond endorsements and build a legacy rooted in innovation and ownership. As Kohli and Agilitas begin this new chapter, the world will be watching how One Eight evolves into a global sportswear powerhouse driven by purpose, creativity, and determination.
