The announcement of ICC digital rights in Pakistan being awarded to Myco until 2027 marks a major shift in how cricket fans across the country will experience international cricket. This decision by the International Cricket Council (ICC) introduces a new era of accessibility, innovation, and high-quality streaming that aims to transform the digital sports landscape in Pakistan.
A Landmark Deal for Digital Sports Broadcasting
The ICC’s choice of Myco as the master digital rights holder for all ICC events in Pakistan is a significant milestone. This partnership includes access to the biggest tournaments such as ICC World Cups, ICC World Test Championship Finals, and U19 events, giving viewers a single, streamlined platform to enjoy top-tier cricket.
By securing the ICC digital rights in Pakistan, Myco has positioned itself at the forefront of sports streaming in the country. It’s not just a technical achievement but also a strategic step toward redefining how millions of Pakistani fans will follow their favorite sport.
Multi-Platform Streaming Opens New Possibilities
One of the standout features of this partnership is Myco’s commitment to making cricket accessible across multiple platforms. Myco will collaborate with some of Pakistan’s leading broadcasters—including PTV Sports, Tamasha, and Geo Super—to ensure the widest possible reach.
In addition, Myco has sublicensed the 2026 streaming rights to Tapmad and ARY Zap. This means fans will have the freedom to choose their preferred digital platform without being restricted to a single app or channel. Such distribution ensures that ICC digital rights in Pakistan will benefit audiences from all regions and all age groups, from traditional TV viewers to mobile-first users.
A Vision Rooted in Innovation and Fan Engagement
Myco’s Managing Director, Mr. Umair Masoom, described this partnership as more than just a broadcasting deal. According to him, cricket is deeply embedded in Pakistan’s culture, and the aim is to create an experience that is “seamless, interactive, and engaging.” This mindset aligns perfectly with the evolving expectations of today’s digital audience.
By leveraging the ICC digital rights in Pakistan, Myco plans to introduce interactive features, real-time fan engagement, and modern streaming technologies that go beyond simply showing the matches. The company hopes to bring cricket fans closer to the action and offer an immersive digital experience.
Strengthening Pakistan’s Digital Entertainment Ecosystem
The agreement between ICC and Myco reflects a broader transformation happening in Pakistan’s digital entertainment sector. Over the past few years, the country has seen rapid growth in internet penetration, smartphones, and streaming platforms. Fans today expect high-quality visuals, stable streams, and advanced user interfaces.
With Myco now holding the ICC digital rights in Pakistan, these expectations are likely to be met with upgraded infrastructure, better streaming quality, and more interactive options. The collaboration also encourages healthy competition among platforms, pushing everyone to improve their services to attract cricket viewers.
Ensuring Cricket Access for Millions
Cricket is more than a sport in Pakistan—it’s a shared passion and a unifying force. This partnership ensures that fans won’t miss out on major ICC tournaments, regardless of their preferred platform. Whether watching live matches on TV or streaming highlights on mobile, cricket lovers will have uninterrupted access to their favorite game.
The secure distribution of ICC digital rights in Pakistan also means that piracy and unauthorized streaming will be more effectively controlled. Legitimate partnerships help ensure better quality, fair revenue generation, and continued investment into the digital sports sector.
A Boost for Local Talent and Youth Engagement
With expanded coverage of U19 tournaments and international youth competitions, young cricket fans will have the chance to see future stars in action. This exposure can inspire aspiring cricketers and strengthen Pakistan’s grassroot-level engagement with the sport.
Access to quality cricket content will also encourage families to watch matches together, bringing back the communal joy of cricket seasons.
A New Digital Era for Cricket
As the partnership continues through 2027, fans can expect enhancements in streaming technology, new interactive features, and wider broadcasting coverage. Myco’s long-term commitment signals stability, innovation, and the promise of elevating how international cricket is viewed in Pakistan.
The acquisition of ICC digital rights in Pakistan is not just a business decision—it is a powerful step toward shaping the future of cricket consumption in the country. With Myco at the helm and strong partners in place, Pakistan’s cricket fans are about to experience a modernized, enriched, and more connected way to follow their beloved sport.
