Pakistan’s digital finance landscape is undergoing rapid transformation, and the recent visit of the Zindigi Global Advisory Board marks a crucial milestone in this journey. The Zindigi Global Advisory Board convened in Islamabad for its inaugural visit, bringing together international leaders in banking, technology, and investment to collaborate on shaping the future of fintech in Pakistan.
A Milestone Moment for Zindigi and Pakistan’s Fintech Sector
Zindigi, the award-winning digital financial services platform by JS Bank, has positioned itself as a frontrunner in Pakistan’s digital innovation ecosystem. The visit of the Zindigi Global Advisory Board signifies strengthened global engagement at a time when Pakistan’s fintech sector is expanding at unprecedented speed. With rising mobile-first adoption and a strong government push toward digitisation, the country is now well-prepared to elevate its fintech capabilities through global partnerships.
The high-profile Advisory Board includes leaders such as Alex Malitsky of TD Securities (UK), Diego Garcia of Multiply Sales (Spain), Duygu Gozeler Porchet of Gaia Impact Ventures (UK), Anna Saville of Linklaters LLP (UK), Kathleen Dolan of Accenture Private Equity (USA), Wajahat Ahmed of HSBC (UK), and Wolfram Haller of Siemens Energy (Germany). Their participation underscores the strategic importance of Pakistan in global fintech development.
High-Level Meetings to Shape Digital Innovation
During its visit, the Zindigi Global Advisory Board met with key stakeholders from both the public and private sectors. One of the major engagements included a discussion with Shaza Fatima Khawaja, Pakistan’s Federal Minister for Information Technology and Telecommunication. The meeting focused on the future of digital infrastructure, secure financial systems, and the regulatory frameworks needed to accelerate innovation.
The delegation also visited Islamabad’s Safe City Project to examine how security, data governance, and digital infrastructure can integrate to support Pakistan’s digital economy. This interaction helped the board understand how advanced technologies can contribute to safer, more efficient, and more inclusive financial ecosystems.
A dedicated session with the Special Investment Facilitation Council (SIFC) highlighted Pakistan’s roadmap for attracting foreign investment in digital financial services. As Pakistan aims to become a regional fintech hub, collaboration between Zindigi and the SIFC is expected to pave the way for stronger economic and technological partnerships.
Zindigi’s Vision for Global Collaboration
According to Noman Azhar, Chief Officer of Zindigi, the platform’s mission goes beyond offering digital banking services. It aims to blend global expertise with local potential to uplift Pakistan’s financial landscape. The engagement with the Zindigi Global Advisory Board demonstrates that international investors and technology leaders see Pakistan as a promising market for innovation, inclusion, and large-scale digital transformation.
Zindigi’s focus areas include:
- AI-driven financial inclusion
- Digital banking infrastructure
- Sustainable fintech partnerships
- Advanced security and data solutions
- User-centric digital financial products
With these priorities, Zindigi aims to build a system that benefits consumers, boosts financial literacy, and supports underserved communities.
Why Pakistan’s Fintech Sector Is Ripe for Transformation
Pakistan’s fintech industry is experiencing exponential growth, driven by:
- A young, tech-savvy population
- Over 190 million mobile subscribers
- High smartphone penetration
- A pro-digitisation regulatory environment
- Rapid adoption of mobile wallets and digital payments
These elements combine to create a fertile ground for digital financial innovation. The Zindigi Global Advisory Board believes that Pakistan has the capacity to become a major fintech hub in South Asia, especially in areas like micro-lending, payments, personal finance management, digital savings, and embedded finance.
A Future Powered by Innovation and Inclusion
With global expertise guiding strategic decisions, Zindigi aims to build an ecosystem where modern technologies serve real-world financial needs. Its long-term goal is to introduce best practices from international markets and adapt them for local consumers, ensuring that Pakistan stays competitive in the global digital economy.
The inaugural visit of the Zindigi Global Advisory Board is more than a symbolic milestone—it reflects the beginning of a new era for Pakistani fintech. Through global collaboration, innovative thinking, and user-centric solutions, Zindigi is working to unlock new opportunities that will shape the digital future of the country.
