Amazon.com announced on Friday that it has expanded its budget-friendly e-commerce platform, Amazon Bazaar—known as Haul in the United States—to 14 additional countries. The move intensifies global competition with Chinese retail giants Shein and PDD Holdings’ Temu in the race to dominate the ultra-low-cost online shopping market, offering items like $10 dresses and $5 accessories.
The expansion comes as sweeping import tariffs imposed under President Donald Trump have affected consumer sentiment, particularly among lower-income shoppers seeking affordable products.
The Amazon Bazaar app mirrors the offerings of Amazon Haul, the low-cost shopping section integrated within Amazon’s main app, which launched last year. Since debuting in Mexico, the service has grown to markets including Saudi Arabia and the United Arab Emirates, and now reaches new territories such as Hong Kong, the Philippines, Nigeria, and Taiwan.
According to Amazon, Bazaar’s catalog features a wide range of products—from home goods to fashion—mostly priced under $10, with some items as low as $2. Orders will be shipped directly from Amazon’s global fulfillment centers and delivered through its network of service partners.
“Amazon Bazaar’s expansion is an important step in Amazon’s international growth,” said Gil Luria, analyst at D.A. Davidson & Co. “Amazon typically enters a market only when it believes it can scale effectively, delight consumers, and build a sustainable business.”
Luria noted that Amazon often takes several years to achieve profitability in new markets. The company’s international revenue reached $40.9 billion in the third quarter, marking a 10% increase year-over-year, excluding currency effects.
“If Amazon can build a business around a focused selection of very low-cost items with strong service quality,” Luria added, “it could extend beyond its current 23 core markets to nearly every country worldwide.”
Meanwhile, competitors Shein and Temu are also accelerating their global expansion. Shein now operates in over 160 countries, including the U.S., Brazil, and Ireland, while Temu ships to at least 70 countries, according to their respective websites.
