The first official Apple Store in Pakistan is finally on its way, with Airlink Communication announcing plans to open the retail outlet by the end of 2025. This landmark move marks a major milestone in Pakistan’s consumer electronics market, signaling Apple’s growing presence in the region and providing Pakistani customers direct access to genuine Apple products and services through an official channel.
Airlink’s Strategic Announcement
Airlink Communication made the announcement during its latest corporate briefing session, which was attended by Topline Securities. The company revealed that the first official Apple Store in Pakistan will be located inside Dolmen Mall, Lahore — one of the country’s most popular and upscale shopping destinations.
According to the briefing, the Apple retail outlet will operate alongside an official Xiaomi store, giving customers a one-stop hub for premium electronics and smartphones. This strategic co-location is expected to attract a large number of tech enthusiasts and high-end consumers looking for reliable, authentic devices backed by warranty and after-sales support.
Partnership with Apple and GNEXT Technologies
Airlink’s progress toward launching the first official Apple Store in Pakistan follows its appointment as a premium partner for Apple in September last year. The collaboration was made possible through GNEXT Technologies, Apple’s authorized distributor in the country.
Under this partnership, Airlink was tasked with helping expand structured retail access for Apple’s product ecosystem in Pakistan. The move was part of Apple’s broader effort to enhance its footprint in emerging markets and ensure that customers have access to genuine Apple devices through formal retail and distribution channels.
At the time of the partnership announcement, Airlink stated that this collaboration would bring a comprehensive range of Apple products — including iPhones, iPads, MacBooks, Apple Watches, and accessories — directly to Pakistani consumers. The upcoming store in Lahore will represent Apple’s signature retail experience, ensuring customers receive the same level of quality and service as in global Apple outlets.
What the Store Means for Pakistan’s Tech Landscape
The first official Apple Store in Pakistan is more than just a retail development — it represents a turning point for the country’s technology ecosystem. For years, Apple enthusiasts in Pakistan have relied on resellers and grey-market vendors to purchase Apple devices, often at inflated prices and without official warranties.
With the establishment of a licensed Apple retail outlet, customers will now have the opportunity to purchase devices at official prices, with full warranty coverage and authentic service options. This shift is expected to significantly improve customer trust, drive more foot traffic toward formal retail channels, and reduce the grey market’s dominance.
Moreover, the store’s launch is expected to create employment opportunities and strengthen Pakistan’s position in the regional technology market. It could also pave the way for Apple to explore future expansion into other major cities like Karachi and Islamabad.
Airlink’s Broader Expansion Plans
Beyond Apple, Airlink Communication is continuing to diversify its product and brand portfolio. During the same corporate briefing, the company revealed that it expects a shipment of 10,000 Acer laptops by November 2025. These units, which will arrive as completely built units (CBUs), are part of a pilot project aimed at testing market response before beginning local assembly and manufacturing in Pakistan.
If the pilot proves successful, Airlink plans to expand into local laptop production, which would mark another significant milestone for Pakistan’s growing tech manufacturing sector.
Additionally, Airlink disclosed that it is in talks with another international mobile phone brand to begin local manufacturing and distribution within Pakistan. While no formal agreement has been finalized, such a partnership could further boost the company’s influence in the mobile and electronics industry.
The Economic Impact of the Apple Store Launch
The opening of the first official Apple Store in Pakistan is expected to have multiple economic benefits. It will not only formalize the sale of Apple products but also contribute to tax revenues by bringing previously unregulated sales into the formal economy.
Furthermore, this move could encourage other international brands to consider official retail setups in Pakistan, fostering competition and innovation. With consumer spending on technology growing rapidly in the country, the presence of an official Apple outlet could also inspire improvements in local service standards and customer experience.
A Step Toward Global Integration
For Pakistan, hosting the first official Apple Store signifies entry into a more mature and globally connected retail landscape. Apple’s physical presence has long been associated with a country’s readiness for high-end consumer experiences and digital transformation.
By 2025, Pakistani consumers will be able to experience Apple’s world-class retail model — complete with personalized assistance, product demonstrations, and official repair services — without relying on unofficial sellers.
The launch of the first official Apple Store in Pakistan by Airlink Communication marks a defining moment in the nation’s technology and retail sectors. With Apple’s official presence, consumers can expect authenticity, transparency, and better service standards — setting a new benchmark for the electronics industry in Pakistan.
As Airlink continues to expand partnerships and manufacturing capabilities, this development also highlights Pakistan’s growing potential as a key market for global tech brands. By the end of 2025, Apple enthusiasts in Pakistan will no longer need to look abroad for genuine products — the Apple experience will finally be available at home.
