Pakistan’s largest telecommunications and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G), has entered into a landmark collaboration with Apple’s authorised distributor and service provider in Pakistan, Mercantile, to expand access to Apple’s complete product range for enterprise customers across the country. The PTCL Group and Apple Partnership marks a significant milestone in Pakistan’s digital transformation journey, offering advanced technology solutions and innovative financing models to empower businesses nationwide.
The partnership was officially signed at GITEX Global 2025 in Dubai, one of the world’s largest technology exhibitions. The agreement was formalised by Asif Ahmad, Group Chief Business Solutions Officer at PTCL & Ufone 4G, and Nauman Durrani, CEO Pakistan and SVP Sage – Mercantile. The event was also attended by Hatem Bamatraf, President & Group CEO of PTCL & Ufone 4G, alongside senior executives from both organisations.
PTCL Group and Apple Partnership to Enhance Business Technology Access
The PTCL Group and Apple Partnership aims to redefine how Pakistani enterprises access and utilise Apple’s advanced technology ecosystem. Under this strategic alliance, PTCL Group will make Apple’s full product portfolio—including iPhones, iPads, MacBooks, and accessories—available to its enterprise clients. The move strengthens PTCL’s mission to drive digitalisation and modernisation across the corporate sector.
Through this collaboration, PTCL Group and Mercantile will jointly focus on expanding access to premium devices while building customer confidence through extended after-sales support and service coverage. Additionally, both organisations plan to co-develop marketing and promotional initiatives that will help amplify their market presence and enhance brand synergy.
Empowering Enterprises Through Device as a Service (DaaS)
One of the most forward-thinking aspects of the PTCL Group and Apple Partnership is the introduction of Apple’s products through PTCL’s innovative Device as a Service (DaaS) model. This financing approach enables enterprises to access premium Apple devices without large upfront costs, making high-end technology affordable and scalable.
The DaaS model provides organisations with flexible payment options and the ability to upgrade devices regularly, which ensures employees always have access to the latest tools for productivity and collaboration. This shift aligns with PTCL Group’s long-term vision to facilitate enterprise mobility solutions that are financially viable and future-ready.
Speaking about the partnership, Asif Ahmad, Group Chief Business Solutions Officer, highlighted that this collaboration reinforces PTCL Group’s mission to transform enterprise technology through innovation and inclusivity. He emphasised that embedding the DaaS model enhances scalability and cost efficiency while supporting businesses in embracing digital transformation.
Accelerating Pakistan’s Digital Transformation
Nauman Durrani, CEO Pakistan and SVP Sage – Mercantile, expressed enthusiasm about extending Apple’s premium product range to Pakistan’s business sector through PTCL Group’s robust network. He noted that Apple’s globally trusted ecosystem of products and services would play a vital role in accelerating Pakistan’s digital economy.
Durrani added that the PTCL Group and Apple Partnership reflects a shared vision of promoting digitisation, innovation, and sustainability across Pakistan’s enterprise landscape. By leveraging Apple’s cutting-edge devices and PTCL Group’s connectivity and ICT solutions, the collaboration aims to empower businesses to compete on a global level.
Industry analysts view this partnership as a major step in Pakistan’s evolving ICT ecosystem. According to data from the Pakistan Telecommunication Authority (PTA), the country has over 127 million broadband users, and digital adoption continues to grow rapidly among enterprises. With this new collaboration, PTCL Group is positioned to play a central role in helping companies harness the power of technology for efficiency and growth.
Strengthening Market Presence and Customer Experience
The PTCL Group and Apple Partnership will also focus on building long-term customer trust by offering Apple’s authorised support, repair, and warranty services through Mercantile’s established service network. This ensures that enterprise clients not only gain access to Apple’s world-class products but also receive comprehensive post-sale assistance.
By integrating Apple’s innovative ecosystem with PTCL Group’s nationwide infrastructure, the partnership will help streamline business operations, enhance employee productivity, and improve digital security frameworks. It is expected that small and medium-sized enterprises (SMEs) in particular will benefit from the affordability and flexibility offered under this model.
Vision for a Digitally Empowered Pakistan
PTCL Group continues to lead Pakistan’s ICT sector by introducing partnerships that drive innovation and digital inclusion. The collaboration with Apple’s distributor marks another step in the company’s mission to align with global technology standards and make world-class solutions accessible to Pakistani enterprises.
The PTCL Group and Apple Partnership reflects a forward-looking vision — one where technology bridges gaps between innovation, productivity, and sustainability. With both companies committed to enhancing customer experiences, this initiative underscores their shared belief in the transformative power of digital technology to shape the future of business.
The PTCL Group and Apple Partnership represents a new chapter in Pakistan’s enterprise technology landscape. By combining PTCL’s expansive network and digital services expertise with Apple’s premium hardware and software ecosystem, the collaboration is set to redefine how businesses in Pakistan adopt and leverage technology.
As the partnership takes shape, it promises not only to enhance digital access but also to promote a smarter, more connected business environment across Pakistan. This strategic alliance serves as a model of innovation, showing how cross-industry collaboration can accelerate national digital transformation and pave the way for a tech-driven future.
