The Alibaba.com KEL Awards 2025 marked a milestone moment for Pakistan’s e-commerce and export community. Hosted with grandeur, the event not only celebrated the nation’s most successful exporters but also introduced Alibaba.com’s enhanced Trade Assurance 2.0 service, a major step toward empowering local businesses to thrive globally.
A Platform for Export Excellence
The Alibaba.com KEL Awards 2025 ceremony brought together key industry leaders, exporters, and innovators from across Pakistan. Attendees included Omer Khalid, Vice President of the Sialkot Chamber of Commerce and Industry (SCCI), and Sayyed Ahmad Masud, Project Director of the National Incubation Center Islamabad. Together, they honored local businesses that leveraged Alibaba.com to transform operations and expand their reach into international markets.
The awards highlighted the resilience and innovation of small and medium-sized enterprises (SMEs), who continue to fuel Pakistan’s economic growth by tapping into global trade opportunities.
Trade Assurance 2.0: A Game-Changer for Exporters
A major highlight of the evening was the launch of Trade Assurance 2.0, an upgraded service designed specifically for Pakistani exporters. This enhanced feature offers reduced transaction fees, free withdrawals, higher credit and order limits, and more flexible payment options.
According to Summer Gao, Head of Global Supply Chain Services at Alibaba.com, Pakistan represents a high-potential supplier market, with robust production capabilities and a wide variety of products in demand globally. Trade Assurance 2.0 is designed to help exporters secure higher-value orders while reducing risks, ultimately fueling greater international growth.
This announcement comes at a time when Pakistan’s exports are on the rise. According to the State Bank of Pakistan, the country’s exports crossed $30 billion in 2024, reflecting the increasing reliance of SMEs on digital platforms to access global buyers.
Honoring Pakistan’s Top Global Exporters
The Alibaba.com KEL Awards 2025 showcased six outstanding finalists who presented their success stories and strategies for global growth. Winners were recognized in two main categories: Global Trade Innovators and E-commerce Export Masters.
The prestigious Key E-commerce Leader Awards were presented to:
- Mr. Muhammad Usman Humayun from Gray Rocks Enterprise
- Mr. Haider Ali from IMPEX Pakistan
- Mr. Muhammad Azam Rahmat from Mangoes Fashion
Additionally, the People’s Choice Award 2025 went to Mr. Muhammad Wasim of Blue Hands International, based on audience voting.
Judges included industry veterans and thought leaders such as Omer Khalid (SCCI), Sayyed Ahmad Masud (NIC Islamabad), Usman Chughtai (E-commerce Influencer), Berry Ma (Head of Pakistan Business at Alibaba.com), and Summer Gao (Alibaba.com).
Inspiring Story: Mangoes Fashion’s Global Journey
Among the finalists, the story of Mangoes Fashion, founded by Muhammad Azam Rehmat, stood out as a testament to the power of ambition and digital transformation. Starting in 2020 with just two employees, the company initially struggled to reach international buyers despite strong local manufacturing expertise.
The breakthrough came in 2021, when Mangoes Fashion joined Alibaba.com and earned a Verified tag. This move provided instant credibility, helping the brand attract buyers from across the globe. Within two years, the company recorded over 200% annual growth, including a landmark order worth $62,545 and multiple orders valued at $20,000 each. Today, Mangoes Fashion exports apparel to the United States, Europe, Australia, and Canada, proving how Pakistani SMEs can achieve global success with the right digital tools.
Finalists Who Shined at the Awards
The finalists of the Alibaba.com KEL Awards 2025 represented diverse industries ranging from sports goods to apparel and surgical instruments. They included:
- Mr. Muhammad Wasim – Blue Hands International
- Mr. Haider Ali – IMPEX Pakistan
- Mr. Usman Asif – Moytei Sports
- Mr. Muhammad Azam Rahmat – Mangoes Fashion
- Mr. Imran Iqbal Bajwa – Producing Peak
- Mr. Muhammad Usman Humayun – Gray Rocks Enterprise
Each finalist shared insights into how they used Alibaba.com to overcome challenges, gain credibility, and expand globally.
Beyond Awards: Building Pakistan’s Global Reputation
Berry Ma, Head of Pakistan Business at Alibaba.com, emphasized the broader impact of the event: The Alibaba.com KEL Awards 2025 are more than just a competition. They are a celebration of resilience and ingenuity. These SMEs prove that with the right digital support, Pakistani exporters can go beyond borders and establish a strong presence in the global marketplace.
This celebration reflects a larger trend: Pakistan’s SMEs are increasingly becoming the backbone of the nation’s exports. With over 90% of businesses in Pakistan classified as SMEs, their growth in global trade directly strengthens the country’s economic stability.
A New Chapter for Pakistani Exporters
The Alibaba.com KEL Awards 2025 not only honored exceptional exporters but also marked the beginning of a new era with the launch of Trade Assurance 2.0. By offering secure transactions, reduced costs, and greater flexibility, Alibaba.com is equipping Pakistani businesses with the tools they need to thrive in global markets.
As inspiring stories like Mangoes Fashion demonstrate, Pakistani SMEs can achieve extraordinary success when ambition meets technology. With continuous support from platforms like Alibaba.com, Pakistan is poised to play an even greater role in shaping the future of global trade.
