PTCL Group (PTCL & Ufone 4G), Pakistan’s leading telecommunications and ICT services provider, has officially partnered with Noor Zaman, the country’s No. 1 squash player and reigning U23 World Champion. This strategic partnership represents PTCL’s ongoing commitment to supporting national sports, empowering youth, and investing in the country’s emerging athletic talent.
A New Chapter in Pakistan’s Squash History
Noor Zaman, grandson of squash legend Qamar Zaman, is emerging as a symbol of Pakistan’s reawakening in the international squash scene. With his recent triumph at the U23 World Squash Championship and his swift rise in global rankings, Noor is not only making a name for himself but also reigniting a proud national legacy. His journey reflects the spirit of perseverance and determination that once made Pakistan a dominant force in global squash.
This partnership between PTCL Group and Noor Zaman is more than just a sponsorship deal—it’s a collaboration aimed at restoring Pakistan’s identity in international sports, particularly in squash, a game that has deep historical roots in the country.
Backing Rising Stars with Purpose
PTCL Group’s history of supporting national sports is well-established. Whether it’s backing javelin thrower Arshad Nadeem or sponsoring the national hockey team, PTCL has consistently invested in athletes who represent the resilience and passion of the Pakistani people. The inclusion of Noor Zaman in this journey further strengthens PTCL’s resolve to spotlight real, untold stories of excellence.
According to Syed Atif Raza, Group Chief Commercial Officer of PTCL & Ufone 4G:
We believe in supporting not just talent, but the values and identity that define Pakistan. Noor Zaman exemplifies resilience, humility, and excellence—traits that mirror our vision for a confident and proud Pakistan. Through this partnership, we aim to reignite our nation’s rightful place in international squash.
A Message of Gratitude and National Pride
Expressing his excitement and gratitude, Noor Zaman shared heartfelt thoughts about this milestone in his career:
This partnership with PTCL Group means the world to me, not just as an athlete but as a proud Pakistani. Carrying the flag forward in international squash is a responsibility I take with heart, and having such support empowers me to aim higher and bring glory back home.
His sentiments reflect the passion of an athlete who sees beyond medals and rankings. For Noor, every match is a chance to honor his grandfather’s legacy and contribute to his country’s image on the world stage.
Inspiring a New Generation of Athletes
The alliance with Noor Zaman also signifies PTCL Group’s broader vision of engaging with the youth of Pakistan. With the rising popularity of esports, digital content creation, and unconventional career paths, sports like squash often take a backseat. PTCL aims to change that by giving visibility, resources, and mentorship to athletes who carry national significance.
This step not only boosts the morale of budding sportsmen and women but also signals a call to action for institutions and the private sector to take ownership of Pakistan’s sporting revival. By nurturing homegrown heroes, PTCL positions itself as a brand deeply invested in the future of Pakistan—one that supports purpose-driven talent and fosters unity through achievement.
Strengthening National Identity Through Sports
PTCL’s partnership with Noor Zaman also highlights how sports can shape and reflect a nation’s identity. In a time when global recognition is increasingly tied to digital and cultural influence, sports remain one of the most authentic platforms for national pride. Supporting athletes like Noor isn’t just about victories; it’s about celebrating values that resonate with every Pakistani—honor, resilience, and excellence.
As Noor Zaman prepares for future championships and international events, his partnership with PTCL Group ensures that he does so with the support and encouragement of an entire nation. With the telecom giant by his side, Noor’s journey promises to inspire millions of young Pakistanis to pursue their dreams—on and off the court.
In doing so, PTCL Group reaffirms its role not just as a leader in technology and communication, but as a powerful enabler of Pakistan’s sports heritage, a promoter of youth talent, and a champion of the nation’s unseen heroes.
Through this meaningful alliance, PTCL Group and Noor Zaman are not only chasing medals—they’re rewriting the future of Pakistan’s place in global sports.
