Justin Bieber shocked fans Friday with the unexpected release of Swag, his seventh studio album and first since 2021’s Justice. The drop comes just hours after cryptic billboards appeared in Reykjavik and Los Angeles, followed by a teaser on Bieber’s Instagram.
The 21-track album marks a new chapter for the 30-year-old artist — his first release since becoming a father. According to Def Jam Recordings, Swag reflects a more mature, introspective Bieber, inspired by his roles as a husband and new dad. Tracks like “All I Can Take,” “Walking Away,” “Dadz Love,” and “Forgiveness” hint at the emotional depth of the project.
Known for hits like “Baby,” “Sorry,” and “Stay” with The Kid Laroi, Bieber rose to global fame as a teenager under the mentorship of Usher and manager Scooter Braun. Now, with Swag, he embraces a more reflective R&B-pop sound that showcases his signature silky vocals — this time with the wisdom of adulthood behind them.
