The rich aroma of mangoes filled the air in the UAE capital as dignitaries, diplomats, and mango lovers came together to celebrate one of Pakistan’s most beloved exports — the mango. But this wasn’t just a celebration of fruit. It was a display of “sweet diplomacy,” where Pakistan used the irresistible charm of its mangoes to build bridges, foster goodwill, and promote its culture and economy.
Organized by the Embassy of Pakistan in Abu Dhabi in collaboration with the Overseas Foundation Pakistan, the event turned into a vibrant celebration of flavour, trade, and international friendship. From freshly cut Sindhri slices to mango-infused pastries, tangy chutneys, and Chaunsa smoothies, the festival offered a journey through the orchards of Punjab and Sindh — all within the elegant setting of Abu Dhabi.
Mangoes as Cultural Ambassadors
Inaugurating the event, Pakistan’s Ambassador to the UAE, Faisal Niaz Tirmizi, was joined by Sheikh Mubarak bin Sultan Al Nahyan of the UAE. Ambassador Tirmizi highlighted the mango as more than just a fruit — calling it “Pakistan’s ambassador of taste.”
He emphasized that mangoes have become a central part of Pakistan’s soft diplomacy. “Pakistan is the fourth-largest exporter of mangoes globally. Our mangoes are symbols of love, generosity, and hospitality,” he said, proudly referring to them as sweet messengers of culture and goodwill.
International Love for Pakistan’s Mangoes
It wasn’t just the fruit that stole the show — it was the glowing reactions from diplomats representing countries across the world.
Tuula Yrjölä, Finland’s Ambassador to the UAE and Bahrain, couldn’t hide her delight. “Absolutely delicious! Mangoes are my favourite fruit, and Pakistani mangoes are fabulous. In Finland, they don’t taste the same. I’ve frozen some here to enjoy year-round in smoothies and desserts,” she said with a smile.
Sibylle Pfaff, German Consul General in Dubai, was equally impressed. “Mangoes have always been one of my favourites, but the range I saw here is just fantastic — sweet, savoury, and so varied! In Germany, you might see one or two types. But here? It’s a mango carnival!”
The admiration continued from Eastern Europe. Silviu Jipa, veteran Romanian diplomat and current head of consular services in Abu Dhabi, praised Pakistan’s unique ability to promote its mangoes internationally.
“I’ve worked in many countries over 38 years, and I can say — everyone knows Pakistan has the sweetest, most wonderful mangoes. You present them like a gift. They’re sweet, just like your country.”
Even across the Atlantic, the sentiment was the same. The wife of the Canadian Embassy’s Defence Attaché shared her surprise and joy. “Back home, we think all mangoes taste the same. But here, you taste five or six types side by side and realise each one has its own personality. It was like a mango tasting tour — each better than the last!”
Sweet Business, Sweeter Diplomacy
Adding economic insight, Ali Zeb, Pakistan’s Trade Counsellor in the UAE, said, “Despite climate challenges this year, mango exports to the UAE alone are projected to reach $25–30 million.” But for Zeb, it wasn’t just about numbers. “This is about the warmth mangoes bring — the stories, the smiles, and the connections they help create.”
The event featured more than tasting — it was a full sensory celebration. Guests enjoyed mango juices, cakes, pastries, smoothies, chutneys, and even mango-based savoury items, all creatively prepared to showcase Pakistan’s culinary richness.
Children from the Pakistani community performed traditional dances and mingled with foreign dignitaries, adding a vibrant cultural layer to the celebration. The mix of music, colour, food, and diplomacy created a truly unforgettable atmosphere.
Dr. Farhan, representing the Overseas Foundation Pakistan, highlighted the broader impact of the event. “What began as a simple mango tasting has turned into a full-fledged trade and cultural showcase. This is not just a festival — it’s a mango movement.”
A Soft Power Success
The event wasn’t just about mangoes — it was about soft power, identity, and connection. The Pakistani Mango Festival served as a reminder that diplomacy isn’t always conducted in boardrooms or through official communiqués. Sometimes, it’s a shared taste, a sweet memory, and a slice of mango that leaves the strongest impression.
By turning its national fruit into a global ambassador, Pakistan has shown how flavour, fragrance, and friendship can go hand in hand — creating not only new markets but also lasting relationships.
