Fast fashion giant Shein has announced it will strengthen its product safety testing processes following a probe by the European Union. The decision comes after EU regulators raised concerns about the safety of some items sold by the online retailer, especially in categories like children’s clothing and accessories.
The EU’s investigation found that some Shein products may not comply with European safety standards. In response, Shein has committed to increasing its product checks and improving transparency in its supply chain. The company stated that it will adopt stricter testing protocols and work closely with certified labs to ensure its products meet EU regulations.
Shein also plans to expand its internal quality control teams and offer more detailed product information to customers. The move is part of the brand’s broader efforts to improve its reputation and gain trust from consumers and regulators alike.
This change could mark a turning point for Shein, which has faced criticism in the past for its rapid production cycles and concerns over sustainability and product quality. By taking these steps, the company aims to show that fast fashion can also be safe and responsible.
