In a bold and symbolic move, FIFA has spotlighted Pakistan’s cricket sensation Shaheen Shah Afridi alongside global football greats Lionel Messi, Neymar Jr., and Luka Modric in a social media post celebrating the iconic jersey number 10.
The tribute, shared on the official FIFA World Cup platforms, showcased visuals of the legendary No. 10 jersey — traditionally worn by football’s most creative and influential players. Surprisingly and proudly for Pakistan, Shaheen Afridi was featured among them, representing the same number on his cricket jersey.
This unexpected inclusion is part of FIFA’s evolving digital strategy to engage broader audiences and tap into fan bases beyond football. With countries like Pakistan showing increasing interest in global football events, FIFA’s local digital teams are working to create deeper fan connections ahead of upcoming World Cup tournaments.
Afridi’s appearance in this tribute follows another major crossover earlier in August 2024, when Manchester United — England’s most celebrated football club — chose him to unveil their new kit. This historic moment made Afridi the first Asian Muslim cricketer to feature in a Manchester United kit launch, a decision driven by his immense popularity and growing international appeal.
The acknowledgment of Shaheen Shah Afridi by both FIFA and Manchester United signals a powerful moment for Pakistani sports. It reflects how athletes from different disciplines are increasingly being recognized on the global stage, transcending the boundaries of their respective games.
