SAP successfully hosted its premier event, Business Unleashed – Innovation Day, on May 8, 2025, bringing together a powerful network of industry leaders, technology experts, and enterprise innovators at a local hotel. The event marked a milestone in Pakistan’s journey toward digital transformation, focusing on how AI, data, and cloud technologies are converging to reshape the future of business.
Embracing the Intelligent Enterprise
Saquib Ahmad, SAP’s Country Managing Director for Pakistan, Bahrain, Iraq, and Afghanistan, opened the event by underlining the importance of embracing intelligent enterprise solutions. “To lead in today’s dynamic environment, businesses must integrate data, AI, and applications in ways that drive agility and growth,” he emphasized.
He spoke about the revolutionary shift currently underway, where the integration of AI, data, and applications is no longer optional, but a necessity for businesses aiming to remain competitive. This convergence is not just about efficiency—it’s about unlocking new possibilities, Saquib added. At SAP, we’re empowering organizations to scale confidently, innovate purposefully, and adapt swiftly.
Expert Insights and Futuristic Solutions
The day was filled with interactive sessions led by regional SAP experts, who shared insights on how organizations can future-proof their operations. Ehsan Malik, President of the Pakistan Business Council, provided a strategic lens on enterprise trends and stressed the value of connected data strategies for sustainable growth.
In a highly anticipated session, Mikhail Avetisov, SAP’s AI and Automation Expert, introduced the audience to Joule AI—SAP’s game-changing AI technology—highlighting its role in accelerating decision-making and driving business transformation.
Faraz Ul Haq, SAP’s Regional Solution Advisor for EMEA, showcased SAP SuccessFactors, demonstrating how AI is reshaping HR functions by enabling smarter hiring, better employee engagement, and enhanced productivity.
Customers Share Their Innovation Journeys
A key highlight was the Customer Spotlight segment, where leading companies like K-Electric, Tapal Tea, and Martin Dow Group shared how SAP has revolutionized their operations.
- Atif Aslam (CIO, K-Electric) and Muhammad Aamir Ghaziani (CFO, K-Electric) elaborated on their transition to a cloud-first approach, improving operational agility and compliance.
- Muhammad Aamir Jameel, GM IT at Tapal Tea, discussed how SAP enabled data-driven decisions and digital process optimization in the FMCG sector.
- Anum Jawed Akhai, Chief Growth Officer at Martin Dow Group, spoke about how SAP solutions have helped the organization scale efficiently and innovate rapidly, especially through its health-tech arm, Welnox.
Deep Dives into Innovation
The breakout sessions offered deep dives into SAP’s AI-powered business solutions, covering everything from finance and procurement to HR and process transformation.
One session introduced the concept of achieving the “Triple Crown” of procurement—insight, planning, and action—through SAP’s AI-led tools, enhancing strategic decision-making. Another HR-focused session showed how SAP SuccessFactors is building more connected, resilient workforces, while improving employee experience and workforce planning.
Tools That Transform: Signavio, LeanIX, WalkMe
SAP also highlighted powerful transformation enablers like Signavio, LeanIX, and WalkMe, which help businesses streamline complex processes, manage organizational change, and support data-driven decision-making.
Powering Innovation with SAP Business Technology Platform
In sessions on GROW with SAP and RISE with SAP, attendees explored how SAP’s cloud ERP applications, Business AI, and Business Data Cloud—unified under the SAP Business Technology Platform (BTP)—are enabling businesses to scale, innovate, and stay resilient.
Attendees experienced firsthand how the SAP Business Data Cloud supports AI agents by delivering context-rich data, enabling faster problem-solving, improved automation, and enhanced process intelligence across departments.
From Vision to Reality: Customer Success Stories
Through real-world success stories, SAP illustrated how its suite of enterprise solutions is enabling customers to achieve continuous innovation. One session outlined the strategic journey of adopting SAP Business Suite, highlighting secure cloud operations, proven methodologies, and financial benefits.
Fostering Growth Through Ecosystem Collaboration
The event concluded with an open dialogue about ecosystem innovation and cross-industry collaboration. Participants discussed strategic partnerships, digital growth opportunities, and SAP’s role in fostering a tech-driven business landscape in Pakistan.
A New Chapter in Enterprise Transformation
SAP Business Unleashed – Innovation Day 2025 proved to be a landmark event for the business community in Pakistan. It highlighted not only SAP’s commitment to digital innovation, but also the readiness of Pakistani enterprises to embrace intelligent technologies and lead transformation within their sectors.
As Pakistan continues to embrace digital change, SAP stands as a key enabler of enterprise resilience, scalability, and innovation, driving the nation closer to a future powered by AI, data, and the cloud.
