In a landmark move set to reshape Pakistan’s economic landscape, Zindigi, powered by JS Bank, and the Federation of Pakistan Chambers of Commerce & Industry (FPCCI) have announced a strategic partnership aimed at accelerating the digital transformation of businesses across the country. This powerful collaboration brings together 76 chambers and 155 trade associations under the FPCCI umbrella, signaling a nationwide effort to boost financial accessibility, especially for small and medium-sized enterprises (SMEs).
The partnership is positioned as a catalyst for innovation, empowering businesses to adopt digital solutions that enhance efficiency, transparency, and growth. By integrating financial technology into Pakistan’s traditional business models, the collaboration is expected to unlock new opportunities for entrepreneurs and trade organizations alike.
Bringing Real-Time Payments to the Business Community
Under the agreement, Zindigi will roll out its Raast-enabled, QR-based real-time payment system across FPCCI’s extensive network of member institutions. This system will enable businesses to conduct secure, instant, and cost-effective transactions, reducing their dependence on cash and outdated banking methods.
Beyond payment solutions, Zindigi is deploying a comprehensive suite of financial services tailored to meet the diverse needs of FPCCI’s members. From lending and financing to investment products, the initiative seeks to support SME growth by improving access to capital, credit, and digital financial tools. This will empower businesses not only to manage their finances more efficiently but also to explore new growth avenues within the digital economy.
Empowering SMEs Through Digital Innovation
A key focus of the partnership is supporting Pakistan’s SME sector, widely regarded as the backbone of the national economy. With nearly 90% of businesses in Pakistan falling into the SME category, their success is critical for economic stability and job creation.
Through this collaboration, Zindigi’s SME-focused platform will provide small businesses with tools to digitize their operations, streamline financial management, and access wider markets. By offering digital payment solutions, integrated financing options, and online business management tools, the initiative is designed to equip SMEs with the capabilities they need to thrive in an increasingly digital world.
Leaders Speak: A Shared Vision for a Digital Pakistan
Speaking on the occasion, Faisal Khalid, Chief Product Officer at Zindigi, emphasized the transformative potential of the partnership. This collaboration with FPCCI marks a significant step towards redefining Pakistan’s business landscape through digital innovation, Khalid said. By offering secure and efficient financial solutions, we aim to foster growth for businesses of all sizes—especially SMEs—while contributing to Pakistan’s digital economic evolution.
Echoing these sentiments, Aun Ali Syed, Vice President at FPCCI, expressed his enthusiasm for the collaboration. We are proud to collaborate with Zindigi in this groundbreaking partnership that aligns with our vision to drive digital transformation,Syed noted. This partnership will have a far-reaching impact by enhancing financial accessibility and empowering businesses, particularly SMEs, with the tools they need to thrive in the digital age.
A Milestone for Financial Inclusion and Economic Growth
The partnership reflects a shared commitment by FPCCI and Zindigi to foster innovation, enhance financial inclusion, and accelerate Pakistan’s journey towards a digitally empowered economy. By integrating technology with business and trade practices, the initiative not only addresses existing financial gaps but also lays the groundwork for a more inclusive and resilient economic ecosystem.
Analysts view this collaboration as a significant milestone in Pakistan’s efforts to embrace digital finance. With a growing number of consumers and businesses turning to digital platforms, initiatives like this can help reduce the digital divide, formalize more of the economy, and support sustainable growth across various sectors.
A Blueprint for Digital Empowerment
As the partnership moves forward, Zindigi and FPCCI are expected to introduce additional services and tools tailored to the evolving needs of Pakistan’s business community. From e-commerce integrations to supply chain financing solutions, the collaboration is poised to become a comprehensive platform for business empowerment and economic modernization.
In a country where SMEs often face challenges accessing credit, navigating bureaucracy, and competing in global markets, this partnership represents a beacon of hope—and a tangible step towards bridging those gaps through technology.
By aligning their efforts, Zindigi and FPCCI are sending a clear message: the future of Pakistan’s economy is digital, inclusive, and driven by innovation.
