In a major step toward redefining the smartphone landscape in Pakistan, Jazz — the nation’s leading digital operator — has partnered with the iconic London-based tech brand Nothing and distribution leader Yellostone Technologies to officially launch Nothing’s innovative devices in Pakistan for the very first time.
Known globally for its transparent design and minimalist aesthetic, Nothing has quickly risen to prominence as one of the most disruptive tech companies in recent years. Now, thanks to this strategic collaboration, Pakistani consumers can finally get their hands on Nothing’s most popular smartphones: the Nothing Phone (2), Phone (2a), and the newly introduced CMF Phone 1.
Exclusive Offers for Early Adopters
To mark this exciting debut, early buyers of the Nothing Phone (2) and Phone (2a) will receive a complimentary pair of CMF Buds — Nothing’s signature wireless earbuds. Additionally, users will enjoy the exclusive ROX Insane Vibe Bundle, which includes:
- 200 GB of high-speed Jazz data
- 5,000 all-network minutes
- 5,000 SMS
This limited-time offer combines cutting-edge hardware with unmatched digital perks, giving early adopters a powerful and value-packed mobile experience.
Pricing and Availability
The pricing for Nothing’s devices in Pakistan is competitive, especially considering the specs and design innovation:
- Nothing CMF Phone 1 (8+128GB) – PKR 84,900
- Nothing Phone (2a) (12+256GB) – PKR 144,900
- Nothing Phone (2) (12+512GB) – PKR 239,900
Each purchase of the Phone (2) and Phone (2a) comes bundled with free CMF Buds, offering even more value to Pakistani consumers.
These devices are now available at 10 Jazz Experience Centers across major cities and will soon be available online via the ROX App, making them easily accessible nationwide.
A Game-Changing Collaboration
Kazim Mujtaba, President Consumer Division at Jazz, emphasized the strategic importance of the partnership, stating:
Our collaboration with Nothing highlights our dedication to bringing the latest in cutting-edge technology to Pakistan. ROX, our Lifestyle Youth Brand, shares a vision with Nothing — to provide seamless connectivity, superior performance, and an unparalleled user experience. We’re proud to lead this exciting new chapter.
Nothing’s entry into Pakistan is perfectly timed, as the country’s smartphone market continues to evolve and grow. According to Rishi Kishor Gupta, Regional Director of Nothing MEA:
Pakistan’s fast-growing smartphone market is the perfect opportunity for Nothing to introduce its innovative tech and design-first philosophy. This launch marks the beginning of our long-term commitment to making tech more fun, expressive, and accessible.
Echoing this sentiment, Carl Pei, CEO and Co-Founder of Nothing, added:
We’re building a world where tech is fun again. Remember when every new product made you excited? We’re bringing that back.
Nationwide Reach and Future Expansion
Farid Jan, CEO of Yellostone Technologies, outlined the long-term goals of the partnership:
We understand the aspirations of Pakistan’s youth. In a market flooded with lookalike devices, Nothing offers something truly unique. This launch is just the beginning — we’re also gearing up to introduce Nothing’s wearables, including earbuds and smartwatches, with nationwide availability and a premium retail experience.
Looking ahead, the Nothing Phone (3a) is also scheduled to launch in Pakistan later this year, adding to the momentum and further expanding Nothing’s footprint in the region.
More Than Just Connectivity
This partnership aligns with Jazz’s larger digital vision as it transitions from being a traditional telecom operator to Pakistan’s leading digital services company. Jazz’s growing portfolio includes:
- JazzCash (Fintech)
- Tamasha (Entertainment)
- SIMOSA (Digital self-care)
- FikrFree (InsurTech)
- Garaj (Enterprise Cloud)
- GameNow (Gaming)
By leveraging its wide ecosystem, Jazz is helping enhance the lives and livelihoods of over 100 million Pakistanis.
The arrival of Nothing in Pakistan — powered by Jazz, ROX, and Yellostone — is not just a smartphone launch; it’s the introduction of a new design-forward tech era. With stylish transparency, high-end performance, and unbeatable launch bundles, Nothing is set to become something big in Pakistan.
