The Sindh government has implemented the Sindh Protection and Promotion of Breastfeeding and Child Nutrition Act, imposing stringent regulations on the sale and promotion of artificial formula milk.
Under the new law, artificial formula milk cannot be sold without a doctor’s prescription, and violators will face fines of up to Rs500,000 and six months of imprisonment.
Additionally, all formula milk manufacturers must label their products as “artificial milk” on the packaging.
Furthermore, doctors are prohibited from prescribing formula milk without a valid medical reason. Any violation could lead to license cancellation and complaints being filed with the Infant Feeding Board.
