SIMOSA, Pakistan’s largest homegrown SIM-care and digital lifestyle app powered by Jazz, has achieved a groundbreaking milestone by reaching 20 million monthly active users (MAUs) in 2024. This achievement cements SIMOSA’s position as a transformative force in Pakistan’s digital landscape, offering user-centric innovations that redefine everyday digital engagement.
A Landmark Transition: From Jazz World to SIMOSA
In early 2024, Jazz undertook the region’s largest digital transition by revamping its flagship app, Jazz World, into SIMOSA (SIM One Stop App). This transformation elevated the user experience, making SIMOSA a comprehensive platform that integrates SIM care, lifestyle, learning, health, discounts, and entertainment into a seamless digital ecosystem.
The app’s versatility and innovation have propelled it to the top, earning the title of Pakistan’s number one lifestyle app, with 20 million MAUs and 6 million daily active users (DAUs). Despite the massive transition, SIMOSA retained its stellar 4.4 app rating, reflecting user trust and satisfaction.
Revolutionizing Self-Service with Smart Features
SIMOSA’s enhanced smart self-service capabilities have made it an indispensable tool for millions of users.
- Tax Filing Simplified: Over 80% of Jazz customers downloaded their tax certificates through SIMOSA, accounting for 33% of Pakistan’s tax filer base.
- Streamlined Transactions: The platform facilitated 100 million transactions, marking a 35% increase compared to the previous year.
These features highlight SIMOSA’s role in simplifying daily tasks while empowering users with smarter digital tools.
Industry Recognition and Accolades
In 2024, SIMOSA garnered prestigious accolades, including:
- “Best Customer Mobile Service” at the Pakistan Digital Awards.
- VEON Digital Learning Award for empowering over 2 million users through gamified learning.
- The highest Net Promoter Score (NPS) in the industry.
SIMOSA’s contributions extended beyond digital innovation, playing a pivotal role in female empowerment, benefiting 3 million women through targeted initiatives.
Innovative Features Driving Engagement
SIMOSA’s evolution in 2024 introduced groundbreaking features that enriched user experiences:
- AI-Powered Magic Bundles: Personalized offers based on user preferences.
- Buy Now Pay Later (BNPL): Flexible payment options for added convenience.
- Enhanced Jazz Advance and Credit Facilities: Providing users with greater financial flexibility.
- ‘SIMOSA Chaat’: An AI-driven chat feature fostering meaningful conversations and connections.
These features, combined with a revamped support section, demonstrate SIMOSA’s commitment to delivering a user-centric experience.
Empowering Communities Through Learning and Connectivity
Beyond convenience, SIMOSA has emerged as a platform for empowerment. By integrating gamified learning tools, it has helped over 2 million users acquire new skills, contributing to a more digitally literate population.
Moreover, SIMOSA’s initiatives in female empowerment have enabled women across Pakistan to access resources and opportunities that promote personal and professional growth.
A Vision for the Future
As SIMOSA continues to grow, it remains committed to Jazz’s vision of creating a digitally inclusive future. According to Aamer Ejaz, President Digital Platforms at Jazz:
Achieving 20 million monthly active users is a testament to our relentless focus on innovation, customer-centricity, and the evolving needs of our users. SIMOSA will be the go-to app for every SIM owner in Pakistan, much like Discord is for gaming or Booking.com is for travel enthusiasts.
With its ongoing evolution, SIMOSA aims to offer smarter, more integrated solutions that empower individuals and communities.
SIMOSA’s success in 2024 is a testament to its innovative approach and user-focused strategy. By reaching 20 million monthly active users, the app has not only redefined digital engagement but also set new benchmarks in Pakistan’s digital ecosystem. With its commitment to empowerment, inclusivity, and continuous innovation, SIMOSA is poised to remain a vital part of Pakistan’s digital future.
