The Punjab Food Authority (PFA) has taken decisive action against a well-known ice cream brand for using expired ingredients in their products, which are especially popular among children. In a recent raid, the PFA destroyed a substantial quantity of expired materials, including 1,330 kg of cream, 1,330 kg of chocolate powder, and 520 kg of flavoring. Additionally, the company was fined Rs 2 lakh for their violations.
The raid was conducted on the orders of the Director General (DG) of the Food Authority, Asim Javed, targeting the ice cream unit located at 46 km Multan Road. The action was prompted by the discovery of expired raw materials being used in the production of ice cream, a favorite treat for many.
DG Asim Javed explained the severity of the violations found during the raid. “Rusty and fungal walls, broken dirty floors, and dead flies were found in the processing area,” he detailed. “The washing area was smelly and contaminated with fungus, while machines and wires were scattered around, creating a hazardous environment.”
Furthermore, Asim Javed highlighted that non-food grade and uncertified materials were being used for packaging the ice cream, which poses significant health risks to consumers. “Because it is extremely harmful, read the label before buying urban products, and make sure to check thoroughly,” he advised.
The inspection revealed a complete disregard for hygiene and safety standards, with the processing area presenting a serious risk of contamination. The presence of dead flies, rusty surfaces, and fungal growth indicates a gross neglect of cleanliness and food safety protocols. The unsanitary conditions in the washing area, combined with the improper storage and handling of ingredients, further exacerbated the risk of foodborne illnesses.
This incident underscores the importance of strict regulatory oversight and enforcement by the Punjab Food Authority. The use of expired and unsafe ingredients in food products not only violates food safety regulations but also endangers public health, particularly the health of children who are the primary consumers of such products.
The PFA’s swift action in destroying the expired ingredients and imposing a hefty fine serves as a stern warning to other food manufacturers about the consequences of neglecting food safety standards. It also highlights the need for consumers to be vigilant and cautious about the products they purchase, emphasizing the importance of reading labels and checking for quality assurance.
The DG’s call to consumers to read labels and thoroughly check products before purchase is a crucial reminder of the role that consumers can play in ensuring their own safety. By being informed and cautious, consumers can help hold manufacturers accountable and drive improvements in food safety standards.
The Punjab Food Authority’s action against the ice cream manufacturer using expired ingredients is a significant step towards ensuring food safety and protecting public health. The destruction of expired materials and the imposition of fines highlight the authority’s commitment to strict regulatory enforcement. This incident serves as a reminder to both manufacturers and consumers of the critical importance of adhering to food safety standards and maintaining hygiene in food production. Asim Javed’s advice to consumers to be vigilant and check product labels reinforces the need for public awareness and proactive measures to safeguard health.
